Stripe Metric
Payments
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Full guide: definition, formula, and benchmarksStripePaymentsRevenue Growth Rate
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
How to calculate revenue growth rate
Why revenue growth rate matters for Stripe users
Revenue growth rate is the primary measure of business momentum and a key input to valuation. Accelerating growth attracts investment, while decelerating growth demands strategic reassessment.
Stripe users can decompose growth into contribution from new customers, existing customer expansion, and pricing changes to understand what drives the rate.
Understand and act on revenue growth rate with KPI Tree
Pull Stripe revenue data into your warehouse and track growth rate in KPI Tree. Build a growth decomposition tree showing new, expansion, and churn contributions with clear ownership.
Set alerts on growth rate changes so leadership can respond quickly to acceleration or deceleration trends.
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Related Stripe metrics
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Gross Payment Volume
PaymentsMetric Definition
GPV = Sum of All Successful Transaction Amounts
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
Revenue Per Customer
PaymentsMetric Definition
Revenue Per Customer = Total Revenue / Unique Paying Customers
Revenue per customer divides total revenue by the number of unique paying customers. It captures how effectively you monetise each customer relationship through pricing, upselling, and cross-selling.
Subscription Growth Rate
PaymentsMetric Definition
Subscription Growth Rate = ((End Subscriptions - Start Subscriptions) / Start Subscriptions) × 100
Subscription growth rate measures the net percentage change in active subscriptions over a period. It reflects the balance between new subscriptions acquired and existing subscriptions lost to churn.
Explore revenue growth rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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