Stripe Metric
Payments
Trial Conversion Rate = (Trials Converted to Paid / Total Trials Ended) × 100
Trial conversion rate measures the percentage of trial subscriptions that convert to paid plans at the end of the trial period. It is a critical indicator of product-market fit and onboarding effectiveness.
Full guide: definition, formula, and benchmarksStripePaymentsTrial Conversion Rate
Trial conversion rate measures the percentage of trial subscriptions that convert to paid plans at the end of the trial period. It is a critical indicator of product-market fit and onboarding effectiveness.
How to calculate trial conversion rate
Why trial conversion rate matters for Stripe users
Low trial conversion rates mean wasted acquisition spend and suggest the product does not deliver sufficient value during the trial window. Improving conversion is often more impactful than increasing trial starts.
Stripe Billing users can segment conversion by trial duration, plan type, and acquisition source to optimise trial design and onboarding flows.
Understand and act on trial conversion rate with KPI Tree
Sync Stripe subscription trial data to your warehouse and track conversion rates in KPI Tree. Place trial conversion in a funnel tree linking acquisition to activation to paid conversion.
Assign product and growth ownership with alerts when conversion rates drop below target for any trial configuration.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
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Related Stripe metrics
Subscription Growth Rate
PaymentsMetric Definition
Subscription Growth Rate = ((End Subscriptions - Start Subscriptions) / Start Subscriptions) × 100
Subscription growth rate measures the net percentage change in active subscriptions over a period. It reflects the balance between new subscriptions acquired and existing subscriptions lost to churn.
Subscription Churn Rate
PaymentsMetric Definition
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Customer Lifetime Value
PaymentsMetric Definition
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Explore trial conversion rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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