Stripe Metric
Payments
Revenue by product breaks down total payment volume by product or service line. It shows which offerings contribute most to revenue and how the product mix evolves over time.
Full guide: definition, formula, and benchmarksStripePaymentsRevenue by Product
Revenue by product breaks down total payment volume by product or service line. It shows which offerings contribute most to revenue and how the product mix evolves over time.
Why revenue by product matters for Stripe users
Product-level revenue visibility guides investment decisions, pricing strategy, and resource allocation. It reveals whether growth is broad-based or concentrated in a few offerings.
Stripe users can correlate product revenue with refund rates, customer retention, and margin to build a complete picture of product profitability.
Understand and act on revenue by product with KPI Tree
Connect Stripe product and payment data to KPI Tree via your warehouse. Build a product revenue tree with drill-downs into each product line, showing volume, average transaction value, and growth rate.
Assign product management ownership and set alerts when any product line shows declining revenue or rising refund rates.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
Connect your existing warehouse where Stripe data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Stripe metrics
Average Revenue Per Transaction
PaymentsMetric Definition
Avg Revenue Per Transaction = Total Revenue / Number of Successful Transactions
Average revenue per transaction measures the mean monetary value of each successful payment processed through Stripe. It reflects pricing effectiveness and purchase behaviour across your customer base.
Revenue Growth Rate
PaymentsMetric Definition
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Refund Rate
PaymentsMetric Definition
Refund Rate = (Refunded Transactions / Total Transactions) × 100
Refund rate is the percentage of transactions that are refunded, either fully or partially. It indicates customer satisfaction issues, product problems, or policy-related returns.
Gross Payment Volume
PaymentsMetric Definition
GPV = Sum of All Successful Transaction Amounts
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
Explore revenue by product across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
