Stripe Metric
Payments
Subscription Growth Rate = ((End Subscriptions - Start Subscriptions) / Start Subscriptions) × 100
Subscription growth rate measures the net percentage change in active subscriptions over a period. It reflects the balance between new subscriptions acquired and existing subscriptions lost to churn.
Full guide: definition, formula, and benchmarksStripePaymentsSubscription Growth Rate
Subscription growth rate measures the net percentage change in active subscriptions over a period. It reflects the balance between new subscriptions acquired and existing subscriptions lost to churn.
How to calculate subscription growth rate
Why subscription growth rate matters for Stripe users
Subscription growth rate indicates whether your go-to-market and retention efforts are producing net gains. Slowing growth requires investigation into whether the bottleneck is acquisition or retention.
Stripe Billing users can decompose growth into gross new, reactivations, and cancellations to pinpoint where improvement efforts should focus.
Understand and act on subscription growth rate with KPI Tree
Sync Stripe subscription data to your warehouse and track growth rate in KPI Tree. Build a growth decomposition tree showing new, reactivated, and churned components with ownership.
Set alerts on growth deceleration so teams can intervene before trends compound.
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Related Stripe metrics
Subscription Churn Rate
PaymentsMetric Definition
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Trial Conversion Rate
PaymentsMetric Definition
Trial Conversion Rate = (Trials Converted to Paid / Total Trials Ended) × 100
Trial conversion rate measures the percentage of trial subscriptions that convert to paid plans at the end of the trial period. It is a critical indicator of product-market fit and onboarding effectiveness.
Revenue Growth Rate
PaymentsMetric Definition
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Explore subscription growth rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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