Stripe Metric
Revenue
Revenue Concentration = Revenue from Top N Customers / Total Revenue in Period x 100
Revenue Concentration Analysis measures how much of your total Stripe revenue is generated by your largest customers over a defined period. Using Stripe charge, invoice and subscription records grouped by customer, it shows the share of revenue held by your top accounts, typically the top 10 percent or a fixed top N. A high concentration means a small number of customers carry most of your income, which raises the risk that a single churn or dispute materially dents the business.
Full guide: definition, formula, and benchmarksStripeRevenueRevenue Concentration Analysis
Revenue Concentration Analysis measures how much of your total Stripe revenue is generated by your largest customers over a defined period. Using Stripe charge, invoice and subscription records grouped by customer, it shows the share of revenue held by your top accounts, typically the top 10 percent or a fixed top N. A high concentration means a small number of customers carry most of your income, which raises the risk that a single churn or dispute materially dents the business.
How to calculate revenue concentration analysis
Why revenue concentration analysis matters for Stripe users
Stripe makes it easy to celebrate total processed volume, but that headline number hides who is actually paying. If a quarter of your revenue sits with two or three customers, a single cancellation, failed renewal or dispute can wipe out a month of growth before you notice the pattern. Concentration analysis turns that hidden fragility into a number you can watch.
For finance and revenue teams, this metric guides where to invest in retention and account management, and it is one of the first things investors and acquirers scrutinise. Lowering concentration over time, by broadening the customer base, is a direct signal of a more durable, less risky revenue line.
Understand and act on revenue concentration analysis with KPI Tree
Sync your Stripe charges, invoices and subscriptions into your warehouse and compute Revenue Concentration in KPI Tree by aggregating revenue per customer, then dividing the top cohort by the period total. Place it in a metric tree alongside customer lifetime value and average revenue per transaction so you can see how concentration moves as your customer mix and deal sizes change.
Assign RACI ownership so a finance lead or head of revenue is accountable for the figure, with sales and customer success consulted on the largest accounts. Set a monthly or quarterly review cadence in KPI Tree, and trigger a deeper look whenever concentration climbs past your risk threshold.
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Related Stripe metrics
Customer Lifetime Value
PaymentsMetric Definition
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Average Revenue Per Transaction
PaymentsMetric Definition
Avg Revenue Per Transaction = Total Revenue / Number of Successful Transactions
Average revenue per transaction measures the mean monetary value of each successful payment processed through Stripe. It reflects pricing effectiveness and purchase behaviour across your customer base.
Cohort Revenue Analysis
PaymentsMetric Definition
Cohort revenue analysis groups customers by the period in which they made their first Stripe payment and tracks the revenue each cohort generates over subsequent months. It reveals how monetisation and retention evolve for different acquisition vintages.
Customer Acquisition Cost
PaymentsMetric Definition
CAC = Total Sales & Marketing Spend / New Paying Customers Acquired
Customer acquisition cost (CAC) is the total sales and marketing expenditure required to acquire one new paying customer. When paired with Stripe payment data, it links spend to verified first-payment events rather than sign-ups alone.
Explore revenue concentration analysis across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateAverage Revenue Per UserCAC Payback PeriodChurn RateCohort AnalysisCoupon Effectiveness AnalysisCustomer Segmentation AnalysisFailed Payment AnalysisGross Revenue RetentionInvoluntary Churn RateNet Revenue RetentionPayment Method PerformancePayment Retry Success RatePayment Success RatePlan Migration AnalysisRevenue Cohort AnalysisSeasonal Revenue PatternsSubscription Change AnalysisSubscription Renewal RateTime To First PaymentEmpower your team to understand and act on Stripe data
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