Stripe Metric
Payments
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Full guide: definition, formula, and benchmarksStripePaymentsCustomer Lifetime Value
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
How to calculate customer lifetime value
Why customer lifetime value matters for Stripe users
LTV determines sustainable acquisition spending and guides investment in retention versus growth. Businesses with high LTV can afford more aggressive customer acquisition strategies.
Stripe users can compute LTV from comprehensive payment history, segmenting by acquisition cohort, product, and payment method to find the most valuable customer profiles.
Understand and act on customer lifetime value with KPI Tree
Connect Stripe payment and customer data to KPI Tree via your warehouse. Build a metric tree linking LTV to its drivers: revenue per customer, purchase frequency, and retention.
Assign cross-functional ownership spanning marketing, product, and finance, with alerts when LTV trends decline for key segments.
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Related Stripe metrics
Revenue Per Customer
PaymentsMetric Definition
Revenue Per Customer = Total Revenue / Unique Paying Customers
Revenue per customer divides total revenue by the number of unique paying customers. It captures how effectively you monetise each customer relationship through pricing, upselling, and cross-selling.
Subscription Churn Rate
PaymentsMetric Definition
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Trial Conversion Rate
PaymentsMetric Definition
Trial Conversion Rate = (Trials Converted to Paid / Total Trials Ended) × 100
Trial conversion rate measures the percentage of trial subscriptions that convert to paid plans at the end of the trial period. It is a critical indicator of product-market fit and onboarding effectiveness.
Explore customer lifetime value across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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