Pricing

One platform, no per-seat fees.

Causal metric trees, a personalised action plan for every employee, and Canopy, the business context your AI agents can't get anywhere else. Every plan is priced for the whole company, not per seat.

Starter

For teams that want to see their metrics as one causal tree

  • Up to 10 users, no per-seat fees
  • See your metrics as a causal tree
  • RACI ownership on every metric
  • Anomaly detection and period comparisons
  • Email and Slack subscriptions
  • Google Sheets, MySQL and PostgreSQL

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Growth

Most popular

For data and revenue teams running the business on BigQuery, Snowflake, or Databricks

  • Everything in Starter, plus:
  • Up to 750 users
  • BigQuery, Snowflake, Databricks, Redshift, Azure SQL, Looker
  • dbt Semantic Layer and Snowflake Semantic Views sync
  • Root cause analysis: drivers found and tested nightly
  • Tasks tracked to the metric, impact verified
  • A personalised action plan for every employee, each weekday morning
  • Canopy: business context for your AI assistants over MCP
  • Canopy Agents and Agentic Workflows
  • Business Models, Analyst View, SSO and Directory Sync
  • Dedicated Customer Success Manager

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Enterprise

For regulated industries with governance, compliance, and procurement requirements

  • Everything in Growth, plus:
  • Unlimited users
  • Strategy Execution: objectives, key results and initiatives
  • Build your own agents, and custom agents built with you
  • 99.95% uptime SLA with 1 hour P1 response
  • White-glove onboarding
  • Security policies and audit logs
  • BYOK encryption and endpoint protection
  • Audit log streaming and Europe or US residency

We'll use the information you provide consistent with our Privacy Policy.

Pricing plan comparison
Starter
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GrowthPopular
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Enterprise
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Metric Trees
Causal Metric Trees
One causal model of your business, built from your warehouse, semantic layer, business apps and org chart.
Included in Starter
Included in Growth
Included in Enterprise
Linked Child Trees
A headline metric opens into a tree of its own, so detail never crowds the picture.
Included in Starter
Included in Growth
Included in Enterprise
Deep-dive Lineage
Trace the full upstream chain of any metric, not just the first hop.
Included in Starter
Included in Growth
Included in Enterprise
Period-over-Period Comparison
Compare any period to the previous equivalent, down to the hour.
Included in Starter
Included in Growth
Included in Enterprise
Anomaly Detection
Surface unexpected moves in your metrics automatically.
Included in Starter
Included in Growth
Included in Enterprise
Real-time Collaboration
Live cursors, presence and instant notifications on the canvas.
Included in Starter
Included in Growth
Included in Enterprise
Custom Themes
Brand the interface to match your company colours and logo.
Included in Starter
Included in Growth
Included in Enterprise
Data Freshness
When each metric last updated and how often it refreshes, read from your dbt run history. A failed build shows on the metric itself.
Not included in Starter
Included in Growth
Included in Enterprise
Analyst View
A dedicated analyst workspace for deep metric investigation, with SQL access, tabular data exploration, and custom queries against your warehouse.
Not included in Starter
Included in Growth
Included in Enterprise
Build Trees with Your AI Assistant
Describe the tree you want and the assistant builds it, duplicates it per segment, renames it or adds metrics into a group.
Not included in Starter
Included in Growth
Included in Enterprise
Business Models
Budgets, Forecasts and Targets
Budgets, forecasts and targets alongside actuals, run through the same calculation pipeline, with ramp profiles for anything that builds over time.
Not included in Starter
Included in Growth
Included in Enterprise
Model Versions
Keep a budget, a reforecast and a reforecast v2 side by side, and compare any of them against actuals.
Not included in Starter
Included in Growth
Included in Enterprise
Root Cause Analysis
Nightly Driver Detection
Every pair of metrics re-tested nightly. Correlations surface ranked by strength, then run the causal test cascade before they count.
Not included in Starter
Included in Growth
Included in Enterprise
Driver Relationships with Evidence
Every edge carries how strongly two metrics move together, whether one genuinely leads the other, and how far the data supports it.
Not included in Starter
Included in Growth
Included in Enterprise
Change Insights
A waterfall of what each driver added or removed when a metric moved, built on the driver relationships.
Not included in Starter
Included in Growth
Included in Enterprise
Root Cause Investigations
Ask why and get the whole investigation: what moved, which driver is responsible, what recorded context explains it and what is already being done.
Not included in Starter
Included in Growth
Included in Enterprise
Metric Ownership
RACI Ownership
Responsible, Accountable, Consulted and Informed on every metric, kept current against your directory.
Included in Starter
Included in Growth
Included in Enterprise
Org Chart and Teams
Manager assignments with team and department profiles, synced from your directory, so escalation and assignment follow the real reporting line.
Not included in Starter
Included in Growth
Included in Enterprise
Absence Cover
When someone records an absence, the actions on their metrics go to their named cover or the accountable owner.
Not included in Starter
Included in Growth
Included in Enterprise
Verified Impact
Actions Tracked to the Metric
Every task is tracked against the metric it was meant to move, with a window to measure it in.
Not included in Starter
Included in Growth
Included in Enterprise
Impact Verification
When the window closes, the outcome is measured against the counterfactual forecast, and drivers that real work has proven are badged on your trees.
Not included in Starter
Included in Growth
Included in Enterprise
Model Changes, Recorded and Reversible
Every refinement the model makes lists what was learned and the evidence, with one-tap undo, and admins can hold change types for review.
Not included in Starter
Included in Growth
Included in Enterprise
Strategy Execution
Objectives and Key Results
Objectives on the metric tree, each key result a real metric with a target, so progress is read from the data.
Not included in Starter
Not included in Growth
Included in Enterprise
Initiatives and Portfolio
Initiatives carrying budget, spend, an owner and milestones, scored in the Portfolio view by how far their metrics have moved.
Not included in Starter
Not included in Growth
Included in Enterprise
Weekly Check-ins
Owners of an objective or initiative are asked for a short check-in from their action plan each week.
Not included in Starter
Not included in Growth
Included in Enterprise
Canopy
Canopy over MCP
Business context for Claude, ChatGPT, Gemini, Copilot, Genie and Cortex, so the first answer is the right one.
ClaudeChatGPTGeminiMicrosoft Copilot
Not included in Starter
Included in Growth
Included in Enterprise
Slack Assistant
Mention KPI Tree in any channel and get the answer, and the chart, in the thread, with one-tap follow-ups.
Not included in Starter
Included in Growth
Included in Enterprise
Knowledge
Notes, events, launches and blockers that explain a number, learnt from Slack and curated by your team, fact kept apart from opinion, with provenance on every claim.
Not included in Starter
Included in Growth
Included in Enterprise
Context Graph
Every metric, owner, team, driver and note on one living map you can explore, as a graph, a table or raw data.
Not included in Starter
Not included in Growth
Included in Enterprise
Point-in-time History
Ownership and context as they stood on any date, so an agent can explain what was true when.
Not included in Starter
Included in Growth
Included in Enterprise
Canopy Agents
Ready-made Agents
Agents that run on your metric context with your permissions: briefings, investigations, plan stress tests and more.
Not included in Starter
Included in Growth
Included in Enterprise
Build Your Own Agents
Create agents for any task, from a weekly briefing to keeping RACI current, and schedule them to run.
Not included in Starter
Not included in Growth
Included in Enterprise
Any Model, Your Keys
Run agents on Claude, OpenAI or Gemini, swap the model per run, and bring your own API keys.
Not included in Starter
Included in Growth
Included in Enterprise
Spend Controls and Moderation
A daily AI spend cap per workspace, usage by agent and by user, and optional content moderation on every prompt and response.
Not included in Starter
Included in Growth
Included in Enterprise
Custom Agents Built With You
Our team builds and tunes agents for your business on your metric context.
Not included in Starter
Not included in Growth
Included in EnterpriseEnterprise+
AI Query Limits
A generous fair-use allowance for agents and MCP on Growth, extended on Enterprise and agreed with you.
Not included in Starter
Fair use
Extended fair use
Enterprise+
Above the allowance
Canopy Agentic Workflows
Workflows
Automate what happens when a metric moves, goes silent or misses target, with ten triggers from schedules and webhooks to briefings.
Not included in Starter
Included in Growth
Included in Enterprise
Weekday Morning Plan
A workflow that runs every weekday morning and writes a plan for each person: the metrics they own, their open tasks and the actions worth taking.
Not included in Starter
Included in Growth
Included in Enterprise
Weekly Review
Every Monday, how the metrics you own moved, what completed against them, which actions were accepted or dismissed and what nothing has confirmed yet. On Enterprise it covers your objectives and initiatives too.
Not included in Starter
Included in Growth
Included in Enterprise
One-tap Actions and Nudges
Accept an action and it becomes a task linked to the finding. Accountable owners nudge the person responsible straight from the plan.
Not included in Starter
Included in Growth
Included in Enterprise
Delivered in Slack and Email
The plan arrives as a Slack direct message or an email, and lives on the workspace home.
Not included in Starter
Included in Growth
Included in Enterprise
Agents, Approvals and Actions
Chain agents, approvals, Slack, email, tasks, RACI changes, HTTP requests and delays into repeatable flows that run on your behalf.
Not included in Starter
Included in Growth
Included in Enterprise
Org-aware Steps
Escalate to a user's manager, assign RACI by job title, or find a team's common manager, with approvals that hand off automatically.
Not included in Starter
Included in Growth
Included in Enterprise
Run History
Every run shows the path taken, the inputs at each step and the outputs produced.
Not included in Starter
Included in Growth
Included in Enterprise
Subscriptions
Email
Scheduled metric digests delivered to your inbox.
Included in Starter
Included in Growth
Included in Enterprise
Slack Channel
Post metric updates and alerts to Slack channels.
Included in Starter
Included in Growth
Included in Enterprise
Slack Direct Message
Personal metric alerts via Slack DM.
Included in Starter
Included in Growth
Included in Enterprise
Data Sources
Google Sheets
Connect spreadsheets as lightweight metric data sources.
Included in Starter
Included in Growth
Included in Enterprise
MySQL
Query your MySQL database directly.
Included in Starter
Included in Growth
Included in Enterprise
Postgres
Query your PostgreSQL database directly.
Included in Starter
Included in Growth
Included in Enterprise
BigQuery
Connect your Google BigQuery warehouse.
Not included in Starter
Included in Growth
Included in Enterprise
Snowflake
Connect your Snowflake warehouse.
Not included in Starter
Included in Growth
Included in Enterprise
Snowflake Semantic Views
Sync every measure of a Semantic View as a tracked metric, with Snowflake doing the calculation.
Not included in Starter
Included in Growth
Included in Enterprise
Snowflake Cortex Analyst
Draft metric SQL from plain English against your Snowflake schema.
Not included in Starter
Included in Growth
Included in Enterprise
Databricks
Connect your Databricks lakehouse via SQL warehouse.
Not included in Starter
Included in Growth
Included in Enterprise
Azure SQL
Connect Microsoft Azure SQL databases.
Not included in Starter
Included in Growth
Included in Enterprise
Redshift
Connect your Amazon Redshift warehouse.
Not included in Starter
Included in Growth
Included in Enterprise
Looker
Sync governed metrics from your Looker instance.
Not included in Starter
Included in Growth
Included in Enterprise
dbt Semantic Layer Sync
Import metrics directly from your dbt Semantic Layer.
Not included in Starter
Included in Growth
Included in Enterprise
MCP Data Sources
Bring metrics in from any MCP server, from Stripe and HubSpot to Linear, alongside your databases and semantic layers.
Not included in Starter
Included in Growth
Included in Enterprise
User Management
Users
Team members with access to the platform.
10
750
Unlimited
Passwordless Login
Sign in with a magic link, no passwords required.
Included in Starter
Included in Growth
Included in Enterprise
Granular Permissions
Role-based access controls for metrics, tasks, and OKRs.
Included in Starter
Included in Growth
Included in Enterprise
SSO
Single sign-on via 27+ SAML and OAuth identity providers.
Auth0Microsoft Entra IDCASClassLinkCloudflareCyberArkDuoGoogleJumpCloudKeycloakLastPassMicrosoftminiOrangeNetIQOktaOneLoginOraclePingIdentityRipplingSalesforceShibbolethVMwareAppleGitHubGitLabLinkedInSlack
Not included in Starter
Included in Growth
Included in Enterprise
Directory Sync
Automatic user provisioning from your HR system or directory.
Microsoft Entra IDBambooHRBreathe HRCezanne HRGoogle WorkspaceJumpCloudOktaOneLoginPeople HRPingFederateWorkday
Not included in Starter
Included in Growth
Included in Enterprise
Security & Compliance
Encryption in Transit and at Rest
TLS on every connection and encrypted storage for anything KPI Tree keeps.
Included in Starter
Included in Growth
Included in Enterprise
Read-only Warehouse Access
Scoped, read-only credentials and one scheduled query per metric. Your warehouse controls stay enforced on every query.
Included in Starter
Included in Growth
Included in Enterprise
SOC 2 ® Type II
SOC 2 Type II is considered the gold standard for compliance. Unlike point-in-time audits, Type II verifies that our controls operate effectively over an extended period. Independently examined for Security, Availability, and Confidentiality, our report demonstrates our sustained commitment to protecting your data with enterprise-grade controls.
Not included in Starter
Included in Growth
Included in Enterprise
Data Processing Agreement
Signed DPA to support your GDPR compliance.
Not included in Starter
Included in Growth
Included in Enterprise
Data Residency
Where your data is physically hosted.
Europe (London)
Europe (London)
Europe or US
Enterprise+
Outside London
Trust Center
Self-serve access to compliance documentation and certifications.
Not included in Starter
Included in Growth
Included in Enterprise
Security Policies
Workspace-wide rules your admins set for AI assistants, warehouse data and workflows.
Not included in Starter
Not included in Growth
Included in Enterprise
Endpoint Protection
Sign-in restricted to your approved IP ranges, for teams using a service like Zscaler.
Not included in Starter
Not included in Growth
Included in EnterpriseEnterprise+
Audit Logs
A record of who did what in your workspace, kept for 7 days.
Not included in Starter
Not included in Growth
Included in Enterprise
Audit Log Streaming
Audit logs streamed in real time to your SIEM, storage, warehouse or an HTTPS endpoint.
Not included in Starter
Not included in Growth
Included in EnterpriseEnterprise+
BYOK
Bring Your Own Key encryption for data at rest, HSM-backed if you choose.
Not included in Starter
Not included in Growth
Included in EnterpriseEnterprise+
Support
Onboarding
Guided setup with your first metric tree.
Guided trial
Guided POC
White-glove
Response SLA
How fast we respond to support requests.
Business hours
3 business hours
1 hour (P1)
Uptime SLA
Contractual service availability guarantee.
Not included in Starter
99.9%
99.95%
Dedicated CSM
Named Customer Success Manager for your account.
Not included in Starter
Included in Growth
Included in Enterprise
Slack Connect
Private Slack channel with the KPI Tree team.
Included in Starter
Included in Growth
Included in Enterprise

Common questions

We already have a BI tool. Why do we need KPI Tree?

Keep it. A BI tool shows you the number. KPI Tree is the company brain for how your business makes decisions: one causal model of your metrics, tested nightly, with a named owner on every number, a personalised action plan for every employee, and the outcome of every action verified against the metric it was meant to move. It connects to the same warehouse your BI tool uses, and Canopy gives your AI assistants and agents the business context they cannot get from a dashboard or a semantic layer.

Why no per-seat pricing?

Because the whole point is to get more people looking at and acting on metrics, not fewer. Per-seat pricing punishes adoption. Starter covers up to 10 users. Growth and Enterprise are unlimited. All plans are on an annual contract. We want your whole team in the tool, not just the data team.

What does Enterprise+ mean?

Enterprise+ marks features priced individually on top of the Enterprise plan. Some may be subject to consumption-based pricing.

What is the difference between Starter and Growth?

Starter is a way to see your metrics as one causal tree: the canvas, linked child trees, lineage, anomaly detection, period comparisons, live collaboration, RACI ownership on every metric and Slack and email subscriptions, for up to 10 users on Google Sheets, MySQL and PostgreSQL. Growth is the platform that acts on it. It removes the user cap and adds the enterprise warehouses (BigQuery, Snowflake, Databricks, Redshift, Azure SQL, Looker) with dbt Semantic Layer and Snowflake Semantic Views sync, root cause analysis, tasks and verified impact, personalised action plans, Business Models, Analyst View, SSO and Directory Sync. It also adds Canopy: business context for your AI assistants over MCP and in Slack, Knowledge, Canopy Agents and Canopy Agentic Workflows. Enterprise adds the context graph, Strategy Execution, building your own agents and custom agents built with you. If you want the platform to tell you why a number moved and what to do about it, you want Growth.

What is Canopy, and which plans include it?

Canopy is the business context layer that sits above your semantic layer. Your semantic layer tells an agent how a metric is calculated. Canopy adds how your metrics drive each other, who owns them, what actually worked and the plan it all serves, every claim checked against the numbers and carrying its provenance. Claude, ChatGPT, Gemini, Copilot, Genie and Cortex read it over MCP, and the Slack assistant answers from it in any channel. Canopy is included in Growth and Enterprise.

Which plans include agents and workflows?

Growth and Enterprise include Canopy Agents, the ready-made agents that run on your metric context with your permissions on Claude, OpenAI or Gemini, and Canopy Agentic Workflows, which automate what happens when a metric moves, goes silent or misses target, with approvals, Slack, email and tasks chained in. Enterprise adds building your own agents for any task, and custom agents built for your business with our team alongside you.

What does a free trial look like?

14 days with your actual data. We help you connect a data source, build your first metric tree, assign owners, and run a real proof of concept. You see value with your own numbers before you commit. No credit card required.

Can we integrate our existing data warehouse?

All plans include Google Sheets, MySQL and PostgreSQL. Growth adds BigQuery, Snowflake, Databricks, Azure SQL, Redshift and Looker, syncs metrics from your dbt Semantic Layer or Snowflake Semantic Views, drafts SQL with Snowflake Cortex Analyst, and brings metrics in from any MCP server such as Stripe, HubSpot or Linear. KPI Tree connects directly to your warehouse, so your metrics stay governed and up to date without any data duplication.

How do you handle security and compliance?

Every plan runs on our SOC 2 Type II certified platform, continuously monitored, with encryption in transit and at rest. We do not store your raw data: calculations run in memory, in real time, against your warehouse, and only the aggregated daily series each metric produces is kept, encrypted at rest. Growth and Enterprise add Trust Center access, SSO with 27+ identity providers, and Directory Sync with major HR systems, for people and agents alike. Enterprise adds security policies your admins set for AI assistants, warehouse data and workflows, and an audit log of who did what in your workspace. Endpoint protection, Bring Your Own Key encryption and audit log streaming are Enterprise+.

Where is our data stored?

By default, your data is hosted in Europe on Google Cloud London (europe-west2). The UK holds an EU adequacy decision under GDPR (renewed December 2025, valid until December 2031), so personal data flows freely from the EU and EEA with no Standard Contractual Clauses or transfer impact assessments required. Enterprise customers can choose EU (Frankfurt) or US hosting at provisioning, which is Enterprise+.

See it with your own data.

14-day free trial with a guided proof of concept. We connect your data, build your first metric tree, and show real value before you commit. No credit card required.