Stripe Metric
Payments
GPV = Sum of All Successful Transaction Amounts
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
Full guide: definition, formula, and benchmarksStripePaymentsGross Payment Volume
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
How to calculate gross payment volume
Why gross payment volume matters for Stripe users
GPV is the top-line indicator of payment processing scale and directly influences transaction fee costs, volume-based pricing tiers, and negotiating leverage with payment providers.
Stripe users tracking GPV alongside net revenue can quantify the true cost of payment processing and identify opportunities to optimise fee structures.
Understand and act on gross payment volume with KPI Tree
Connect Stripe transaction data to KPI Tree through your warehouse. Place GPV at the top of a payments tree that decomposes into revenue by product, geography, and payment method.
Assign finance ownership and set trend alerts to detect volume anomalies that may indicate processing issues or unexpected demand shifts.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
Connect your existing warehouse where Stripe data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Stripe metrics
Net Revenue
PaymentsMetric Definition
Net Revenue = Gross Payment Volume - Fees - Refunds - Chargebacks
Net revenue is the total payment volume minus Stripe processing fees, refunds, chargebacks, and other deductions. It represents the actual revenue retained from payment processing activity.
Average Revenue Per Transaction
PaymentsMetric Definition
Avg Revenue Per Transaction = Total Revenue / Number of Successful Transactions
Average revenue per transaction measures the mean monetary value of each successful payment processed through Stripe. It reflects pricing effectiveness and purchase behaviour across your customer base.
Transaction Fee Analysis
PaymentsMetric Definition
Transaction fee analysis examines the total and per-transaction cost of payment processing, including Stripe platform fees, card network fees, and currency conversion charges. It reveals the true cost of accepting payments.
Volume by Payment Method
PaymentsMetric Definition
Volume by payment method measures the total transaction value processed through each payment method type. It quantifies the financial weight of each method beyond simple transaction counts.
Explore gross payment volume across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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