Stripe Metric
Revenue
Payment Retry Success Rate = Failed Charges Recovered by a Later Retry / Total Failed Charges Eligible for Retry x 100
Payment Retry Success Rate measures the share of failed Stripe charges that succeed on a subsequent retry attempt within a defined window. In Stripe, this draws on the charges and invoices objects, where an initial decline (for example insufficient funds or an expired card) is followed by a Smart Retries or scheduled dunning attempt that ultimately clears. It isolates how effectively your retry logic recovers payments that would otherwise be lost.
Full guide: definition, formula, and benchmarksStripeRevenuePayment Retry Success Rate
Payment Retry Success Rate measures the share of failed Stripe charges that succeed on a subsequent retry attempt within a defined window. In Stripe, this draws on the charges and invoices objects, where an initial decline (for example insufficient funds or an expired card) is followed by a Smart Retries or scheduled dunning attempt that ultimately clears. It isolates how effectively your retry logic recovers payments that would otherwise be lost.
How to calculate payment retry success rate
Why payment retry success rate matters for Stripe users
Most failed payments are not customers choosing to leave, they are involuntary failures caused by expired cards, temporary holds, or insufficient funds. A strong retry success rate means Stripe is quietly recovering revenue that would otherwise show up as churn, so the metric is a direct line to retained recurring revenue and a healthier net revenue figure.
It also tells you whether your Smart Retries schedule and dunning emails are tuned correctly. A low rate signals that retries are firing at the wrong times or that customers are not being prompted to update payment details, both of which are fixable before the revenue is written off for good.
Understand and act on payment retry success rate with KPI Tree
Sync your Stripe charges and invoices data into your warehouse and compute the rate in KPI Tree, matching each failed charge to any later successful retry on the same invoice or subscription. Link it inside a metric tree to charge success rate and card decline rate so you can see how recovery offsets the upstream failures that feed it.
In KPI Tree, assign RACI ownership to the team that owns billing and revenue operations, with finance kept accountable for the recovered revenue figure. Set a monthly review cadence to check the rate against retry schedule changes and dunning copy updates, so the team can act before involuntary churn compounds.
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Related Stripe metrics
Charge Success Rate
PaymentsMetric Definition
Charge Success Rate = (Successful Charges / Total Charge Attempts) × 100
Charge success rate is the percentage of payment attempts that are successfully authorised and captured. It encompasses card network approvals, 3D Secure completions, and gateway processing outcomes.
Card Decline Rate
PaymentsMetric Definition
Card Decline Rate = (Declined Card Transactions / Total Card Transaction Attempts) × 100
Card decline rate is the percentage of card payment attempts that are refused by the issuing bank or card network. It captures both soft declines, which may succeed on retry, and hard declines, which require customer action to resolve.
Customer Lifetime Value
PaymentsMetric Definition
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Average Revenue Per Transaction
PaymentsMetric Definition
Avg Revenue Per Transaction = Total Revenue / Number of Successful Transactions
Average revenue per transaction measures the mean monetary value of each successful payment processed through Stripe. It reflects pricing effectiveness and purchase behaviour across your customer base.
Explore payment retry success rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateAverage Revenue Per UserCAC Payback PeriodChurn RateCohort AnalysisCoupon Effectiveness AnalysisCustomer Segmentation AnalysisFailed Payment AnalysisGross Revenue RetentionInvoluntary Churn RateNet Revenue RetentionPayment Method PerformancePayment Success RatePlan Migration AnalysisRevenue Cohort AnalysisRevenue Concentration AnalysisSeasonal Revenue PatternsSubscription Change AnalysisSubscription Renewal RateTime To First PaymentEmpower your team to understand and act on Stripe data
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