Stripe Metric
Payments
Refund Rate = (Refunded Transactions / Total Transactions) × 100
Refund rate is the percentage of transactions that are refunded, either fully or partially. It indicates customer satisfaction issues, product problems, or policy-related returns.
Full guide: definition, formula, and benchmarksStripePaymentsRefund Rate
Refund rate is the percentage of transactions that are refunded, either fully or partially. It indicates customer satisfaction issues, product problems, or policy-related returns.
How to calculate refund rate
Why refund rate matters for Stripe users
High refund rates erode revenue and may signal product quality issues, misleading marketing, or inadequate customer expectations management. They also increase processing costs.
Stripe users can segment refunds by reason, product, and time-to-refund to identify systemic issues versus isolated incidents and take targeted corrective action.
Understand and act on refund rate with KPI Tree
Pull Stripe refund data into your warehouse and monitor refund rates in KPI Tree. Link refund rate to net revenue and customer satisfaction in a revenue quality tree.
Assign product and customer experience ownership with alerts when refund rates exceed historical norms for any product or segment.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
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Related Stripe metrics
Net Revenue
PaymentsMetric Definition
Net Revenue = Gross Payment Volume - Fees - Refunds - Chargebacks
Net revenue is the total payment volume minus Stripe processing fees, refunds, chargebacks, and other deductions. It represents the actual revenue retained from payment processing activity.
Chargeback Rate
PaymentsMetric Definition
Chargeback Rate = (Chargebacks / Total Transactions) × 100
Chargeback rate is the percentage of transactions that result in a customer-initiated dispute with their card issuer. Keeping this rate below card network thresholds is essential to maintaining processing privileges.
Revenue Per Customer
PaymentsMetric Definition
Revenue Per Customer = Total Revenue / Unique Paying Customers
Revenue per customer divides total revenue by the number of unique paying customers. It captures how effectively you monetise each customer relationship through pricing, upselling, and cross-selling.
Charge Success Rate
PaymentsMetric Definition
Charge Success Rate = (Successful Charges / Total Charge Attempts) × 100
Charge success rate is the percentage of payment attempts that are successfully authorised and captured. It encompasses card network approvals, 3D Secure completions, and gateway processing outcomes.
Explore refund rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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