Stripe Metric
Payments
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Full guide: definition, formula, and benchmarksStripePaymentsMonthly Recurring Revenue
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
How to calculate monthly recurring revenue
Why monthly recurring revenue matters for Stripe users
MRR provides the clearest view of predictable revenue and is essential for forecasting, valuation, and understanding growth dynamics. It separates recurring revenue from one-time payments.
Stripe Billing users can decompose MRR into new, expansion, contraction, and churned components to understand exactly what drives revenue movement each period.
Understand and act on monthly recurring revenue with KPI Tree
Sync Stripe subscription data to your warehouse and compute MRR in KPI Tree. Build a decomposition tree showing MRR movements with ownership assigned to acquisition, expansion, and retention teams.
Set daily alerts on MRR changes so teams can investigate significant movements promptly.
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Related Stripe metrics
Subscription Growth Rate
PaymentsMetric Definition
Subscription Growth Rate = ((End Subscriptions - Start Subscriptions) / Start Subscriptions) × 100
Subscription growth rate measures the net percentage change in active subscriptions over a period. It reflects the balance between new subscriptions acquired and existing subscriptions lost to churn.
Subscription Churn Rate
PaymentsMetric Definition
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Recurring vs One-Time Revenue
PaymentsMetric Definition
Recurring vs one-time revenue analysis separates subscription-based revenue from single purchases to show the balance between predictable and transactional income streams. It measures the stability of your revenue base.
Revenue Growth Rate
PaymentsMetric Definition
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Explore monthly recurring revenue across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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