Stripe Metric
Payments
Upgrade Rate = (Upgrades in Period / Active Subscribers at Start) × 100
Subscription upgrade rate is the percentage of subscribers who move to a higher-value plan within a given period. It reflects the effectiveness of upsell motions and product tier design.
Full guide: definition, formula, and benchmarksStripePaymentsSubscription Upgrade Rate
Subscription upgrade rate is the percentage of subscribers who move to a higher-value plan within a given period. It reflects the effectiveness of upsell motions and product tier design.
How to calculate subscription upgrade rate
Why subscription upgrade rate matters for Stripe users
Upgrades expand revenue at zero acquisition cost and validate that your pricing tiers create a natural value progression. A low upgrade rate may signal poorly differentiated plans or missing features in upper tiers.
Stripe Billing users can track upgrade paths between specific plans to understand which transitions occur naturally and which need product or marketing support.
Understand and act on subscription upgrade rate with KPI Tree
Pull Stripe subscription update events into your warehouse and compute upgrade rates in KPI Tree. Place upgrade rate in an expansion revenue tree alongside seat growth and add-on adoption.
Assign product and growth ownership with alerts when upgrade rates fall below target for key entry plans.
Get started with your Stripe data
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Related Stripe metrics
Revenue Per Customer
PaymentsMetric Definition
Revenue Per Customer = Total Revenue / Unique Paying Customers
Revenue per customer divides total revenue by the number of unique paying customers. It captures how effectively you monetise each customer relationship through pricing, upselling, and cross-selling.
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Subscription Churn Rate
PaymentsMetric Definition
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Revenue Growth Rate
PaymentsMetric Definition
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Explore subscription upgrade rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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