Stripe Metric
Payments
Subscription Churn Rate = (Cancelled Subscriptions / Start-of-Period Subscriptions) × 100
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
Full guide: definition, formula, and benchmarksStripePaymentsSubscription Churn Rate
Subscription churn rate is the percentage of active subscriptions that are cancelled within a given period. It measures the rate of subscriber attrition and is a core indicator of product-market fit and customer satisfaction.
How to calculate subscription churn rate
Why subscription churn rate matters for Stripe users
Churn is the primary drag on subscription growth. Even high acquisition cannot overcome high churn, making it the most leveraged metric for sustainable growth.
Stripe Billing users can segment churn into voluntary cancellations and involuntary payment failures to apply different intervention strategies for each type.
Understand and act on subscription churn rate with KPI Tree
Pull Stripe subscription lifecycle data into your warehouse and compute churn rates in KPI Tree. Build a churn tree that separates voluntary and involuntary components with distinct ownership.
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Related Stripe metrics
Failed Payment Recovery Rate
PaymentsMetric Definition
Recovery Rate = (Recovered Payments / Total Failed Payments) × 100
Failed payment recovery rate measures the percentage of initially declined payments that are subsequently collected through retry attempts, card updates, or customer outreach. It quantifies revenue saved from potential loss.
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Customer Lifetime Value
PaymentsMetric Definition
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Trial Conversion Rate
PaymentsMetric Definition
Trial Conversion Rate = (Trials Converted to Paid / Total Trials Ended) × 100
Trial conversion rate measures the percentage of trial subscriptions that convert to paid plans at the end of the trial period. It is a critical indicator of product-market fit and onboarding effectiveness.
Explore subscription churn rate across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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