Stripe Metric
Revenue
Cohort Revenue Retention (period n) = Revenue from Cohort in Period n / Revenue from Cohort in Period 0 x 100
Revenue Cohort Analysis groups Stripe customers by the period in which they first paid, then follows the revenue each group generates in every period that follows. Using Stripe charge, invoice, and subscription data, it shows how much of a cohort revenue persists, expands, or churns months after acquisition. Each cohort becomes a row, and each later period becomes a column, so retention and expansion curves are visible at a glance.
Full guide: definition, formula, and benchmarksStripeRevenueRevenue Cohort Analysis
Revenue Cohort Analysis groups Stripe customers by the period in which they first paid, then follows the revenue each group generates in every period that follows. Using Stripe charge, invoice, and subscription data, it shows how much of a cohort revenue persists, expands, or churns months after acquisition. Each cohort becomes a row, and each later period becomes a column, so retention and expansion curves are visible at a glance.
How to calculate revenue cohort analysis
Why revenue cohort analysis matters for Stripe users
A single revenue total hides whether new customers stick around or quietly drop off. By splitting Stripe revenue into acquisition cohorts, the team can see whether customers acquired in one month behave differently from those acquired later, and whether recent product or pricing changes are improving how long customers keep paying.
For subscription and usage based businesses on Stripe, cohort curves separate genuine growth from churn that is being masked by new sales. A cohort that expands over time signals strong product fit and pricing power, while a cohort that decays quickly points to onboarding, value, or retention problems worth fixing before more acquisition spend goes in.
Understand and act on revenue cohort analysis with KPI Tree
Sync your Stripe charges, invoices, and subscriptions into your warehouse and compute Revenue Cohort Analysis in KPI Tree, assigning each customer to a cohort by first payment date and rolling up revenue per period. Place the metric in a metric tree alongside customer lifetime value and average revenue per transaction so retention curves connect to the upstream and downstream drivers that move them.
Assign RACI ownership to a revenue or finance lead so one person is accountable for reading the cohort curves and acting on decay, and set a monthly review cadence in KPI Tree to track each new cohort as it matures. Reviewing cohorts on a fixed rhythm keeps retention trends visible before they reach headline revenue.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
Connect your existing warehouse where Stripe data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Stripe metrics
Customer Lifetime Value
PaymentsMetric Definition
LTV = Average Revenue Per Customer × Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across all transactions over their relationship. For Stripe users, it aggregates both one-time and recurring payments into a comprehensive value figure.
Average Revenue Per Transaction
PaymentsMetric Definition
Avg Revenue Per Transaction = Total Revenue / Number of Successful Transactions
Average revenue per transaction measures the mean monetary value of each successful payment processed through Stripe. It reflects pricing effectiveness and purchase behaviour across your customer base.
Cohort Revenue Analysis
PaymentsMetric Definition
Cohort revenue analysis groups customers by the period in which they made their first Stripe payment and tracks the revenue each cohort generates over subsequent months. It reveals how monetisation and retention evolve for different acquisition vintages.
Customer Acquisition Cost
PaymentsMetric Definition
CAC = Total Sales & Marketing Spend / New Paying Customers Acquired
Customer acquisition cost (CAC) is the total sales and marketing expenditure required to acquire one new paying customer. When paired with Stripe payment data, it links spend to verified first-payment events rather than sign-ups alone.
Explore revenue cohort analysis across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateAverage Revenue Per UserCAC Payback PeriodChurn RateCohort AnalysisCoupon Effectiveness AnalysisCustomer Segmentation AnalysisFailed Payment AnalysisGross Revenue RetentionInvoluntary Churn RateNet Revenue RetentionPayment Method PerformancePayment Retry Success RatePayment Success RatePlan Migration AnalysisRevenue Concentration AnalysisSeasonal Revenue PatternsSubscription Change AnalysisSubscription Renewal RateTime To First PaymentEmpower your team to understand and act on Stripe data
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