Stripe Metric
Payments
Recurring vs one-time revenue analysis separates subscription-based revenue from single purchases to show the balance between predictable and transactional income streams. It measures the stability of your revenue base.
Full guide: definition, formula, and benchmarksStripePaymentsRecurring vs One-Time Revenue
Recurring vs one-time revenue analysis separates subscription-based revenue from single purchases to show the balance between predictable and transactional income streams. It measures the stability of your revenue base.
Why recurring vs one-time revenue matters for Stripe users
Recurring revenue is valued more highly than one-time revenue because of its predictability. Understanding the mix helps with forecasting accuracy and business valuation.
Stripe users processing both subscription and one-time payments can track how the revenue mix evolves and whether strategic initiatives to increase recurring revenue are working.
Understand and act on recurring vs one-time revenue with KPI Tree
Sync Stripe subscription and payment data to your warehouse and segment revenue by type in KPI Tree. Build a revenue composition tree with separate branches for recurring and one-time streams.
Assign strategy ownership and set alerts when the recurring revenue share drops below target, indicating a shift towards less predictable income.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
Connect your existing warehouse where Stripe data already lands.
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Related Stripe metrics
Monthly Recurring Revenue
PaymentsMetric Definition
MRR = Sum of (Active Subscription Monthly Value)
Monthly recurring revenue (MRR) is the normalised monthly value of all active Stripe subscriptions. It standardises different billing intervals into a consistent monthly figure for tracking subscription revenue momentum.
Revenue Growth Rate
PaymentsMetric Definition
Revenue Growth Rate = ((Current Period Revenue - Prior Period Revenue) / Prior Period Revenue) × 100
Revenue growth rate measures the percentage change in total revenue between periods. It captures the combined effect of new customer acquisition, existing customer expansion, and churn on overall revenue trajectory.
Gross Payment Volume
PaymentsMetric Definition
GPV = Sum of All Successful Transaction Amounts
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
Revenue by Product
PaymentsMetric Definition
Revenue by product breaks down total payment volume by product or service line. It shows which offerings contribute most to revenue and how the product mix evolves over time.
Explore recurring vs one-time revenue across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenueNet RevenuePayment Method DistributionPayout Timing AnalysisRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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