Stripe Metric
Payments
Net Revenue = Gross Payment Volume - Fees - Refunds - Chargebacks
Net revenue is the total payment volume minus Stripe processing fees, refunds, chargebacks, and other deductions. It represents the actual revenue retained from payment processing activity.
Full guide: definition, formula, and benchmarksStripePaymentsNet Revenue
Net revenue is the total payment volume minus Stripe processing fees, refunds, chargebacks, and other deductions. It represents the actual revenue retained from payment processing activity.
How to calculate net revenue
Why net revenue matters for Stripe users
Gross volume can be misleading if fees, refunds, and disputes consume a significant portion. Net revenue shows the true economic value of your payment operations.
Stripe users can analyse the gap between gross and net revenue to identify areas for optimisation, whether through fee negotiation, refund reduction, or chargeback prevention.
Understand and act on net revenue with KPI Tree
Pull Stripe balance transaction data into your warehouse and compute net revenue in KPI Tree. Build a waterfall tree from gross volume through each deduction category to net revenue.
Assign finance ownership and set alerts when the gross-to-net ratio deteriorates, indicating rising costs or increasing refunds.
Get started with your Stripe data
MCPPull metrics from Stripe directly through the Model Context Protocol.
Connect your existing warehouse where Stripe data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Stripe metrics
Gross Payment Volume
PaymentsMetric Definition
GPV = Sum of All Successful Transaction Amounts
Gross payment volume (GPV) is the total monetary value of all transactions processed through Stripe before deducting fees, refunds, and chargebacks. It represents the overall scale of payment activity.
Refund Rate
PaymentsMetric Definition
Refund Rate = (Refunded Transactions / Total Transactions) × 100
Refund rate is the percentage of transactions that are refunded, either fully or partially. It indicates customer satisfaction issues, product problems, or policy-related returns.
Transaction Fee Analysis
PaymentsMetric Definition
Transaction fee analysis examines the total and per-transaction cost of payment processing, including Stripe platform fees, card network fees, and currency conversion charges. It reveals the true cost of accepting payments.
Chargeback Rate
PaymentsMetric Definition
Chargeback Rate = (Chargebacks / Total Transactions) × 100
Chargeback rate is the percentage of transactions that result in a customer-initiated dispute with their card issuer. Keeping this rate below card network thresholds is essential to maintaining processing privileges.
Explore net revenue across integrations
All Stripe metrics
Average Revenue Per TransactionCharge Success RateChargeback RateCustomer Lifetime ValueDispute Resolution RateFailed Payment Recovery RateFraud Detection RateGross Payment VolumeMonthly Recurring RevenuePayment Method DistributionPayout Timing AnalysisRecurring vs One-Time RevenueRefund RateRevenue by CurrencyRevenue by ProductRevenue Growth RateRevenue Per CustomerSubscription Churn RateSubscription Growth RateSubscription Upgrade RateTransaction Fee AnalysisTransfer Volume AnalysisTrial Conversion RateVolume by Payment MethodCard Decline RateCohort Revenue AnalysisCustomer Acquisition CostDispute RateGross Profit MarginRepeat Customer RateEmpower your team to understand and act on Stripe data
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