HubSpot Metric
CRM & Marketing
LTV = Average Revenue Per Customer x Average Customer Lifespan
Customer lifetime value (LTV) estimates the total revenue a customer will generate across the entire duration of their relationship with your business. For HubSpot users, it aggregates deal values, renewals, and upsells tracked in the CRM.
Full guide: definition, formula, and benchmarksHubSpotCRM & MarketingCustomer Lifetime Value
Customer lifetime value (LTV) estimates the total revenue a customer will generate across the entire duration of their relationship with your business. For HubSpot users, it aggregates deal values, renewals, and upsells tracked in the CRM.
How to calculate customer lifetime value
Why customer lifetime value matters for HubSpot users
LTV is the counterpart to customer acquisition cost and the foundation of sustainable growth strategy. Businesses that understand LTV by segment can invest confidently in acquisition, knowing which customers will deliver returns.
HubSpot users can compute LTV from closed deal data and renewal records, segmenting by persona, industry, and acquisition source to discover which customer profiles are most valuable over time.
Understand and act on customer lifetime value with KPI Tree
Connect HubSpot deal and customer data to KPI Tree through your warehouse. Build a metric tree linking LTV to its component drivers: average deal size, purchase frequency, and retention rate.
Assign cross-functional ownership spanning marketing, sales, and customer success, with alerts when LTV trends decline for key segments.
Get started with your HubSpot data
MCPPull metrics from HubSpot directly through the Model Context Protocol.
Connect your existing warehouse where HubSpot data already lands.
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Related HubSpot metrics
Customer Acquisition Cost
CRM & MarketingMetric Definition
CAC = Total Sales & Marketing Spend / New Customers Acquired
Customer acquisition cost (CAC) is the total sales and marketing expenditure divided by the number of new customers acquired in the same period. It quantifies the investment required to convert a prospect into a paying customer.
Customer Churn Analysis
CRM & MarketingMetric Definition
Churn Rate = (Customers Lost in Period / Customers at Start of Period) x 100
Customer churn analysis measures the rate at which customers stop doing business with you over a defined period. It examines churn by segment, reason, tenure, and value to uncover actionable patterns in customer attrition.
Monthly Recurring Revenue
CRM & MarketingMetric Definition
MRR = Sum of (Active Recurring Deal Values Normalised to Monthly)
Monthly recurring revenue (MRR) is the normalised monthly value of all active recurring deals in HubSpot. It standardises annual, quarterly, and monthly billing frequencies into a single monthly figure that reflects the predictable revenue run rate.
Deal Size Distribution
CRM & MarketingMetric Definition
Deal size distribution analyses the spread of closed-won deal values across defined size bands. It reveals whether revenue is concentrated in a few large deals or diversified across many smaller ones, and how the mix is shifting over time.
Explore customer lifetime value across integrations
All HubSpot metrics
Activity Volume Per ContactContact Engagement ScoreContact Segmentation AnalysisCustomer Acquisition CostCustomer Churn AnalysisCustomer Support Ticket AnalysisDeal Size DistributionSales Pipeline VelocityEmail Engagement RateForm Conversion RateLead Conversion RateLead Scoring AnalysisLead Source PerformanceMarketing Attribution AnalysisMonthly Recurring RevenuePipeline Stage Conversion AnalysisPipeline ValueQuote-to-Close RateSales Cycle LengthSales Forecast AccuracySales Funnel AnalysisSales Rep Performance AnalysisWin RateWorkflow Automation EffectivenessEmpower your team to understand and act on HubSpot data
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