HubSpot Metric
CRM & Marketing
Deal size distribution analyses the spread of closed-won deal values across defined size bands. It reveals whether revenue is concentrated in a few large deals or diversified across many smaller ones, and how the mix is shifting over time.
Full guide: definition, formula, and benchmarksHubSpotCRM & MarketingDeal Size Distribution
Deal size distribution analyses the spread of closed-won deal values across defined size bands. It reveals whether revenue is concentrated in a few large deals or diversified across many smaller ones, and how the mix is shifting over time.
Why deal size distribution matters for HubSpot users
Revenue concentrated in large deals creates volatility and forecast risk, while an exclusively small-deal business may struggle to scale efficiently. Understanding the distribution helps calibrate sales strategy, pricing, and resource allocation.
HubSpot users can segment deal size by product line, sales rep, and acquisition source to identify which motions produce the most valuable deals and whether the team is moving upmarket or downstream.
Understand and act on deal size distribution with KPI Tree
Connect HubSpot deal data to KPI Tree via your warehouse and build a deal distribution tree showing volume and revenue contribution by size band. Link it to pipeline value and win rate.
Assign sales leadership ownership with alerts when the distribution shifts unexpectedly, such as a decline in enterprise deals or growing dependence on a single deal-size tier.
Get started with your HubSpot data
MCPPull metrics from HubSpot directly through the Model Context Protocol.
Connect your existing warehouse where HubSpot data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related HubSpot metrics
Pipeline Value
CRM & MarketingMetric Definition
Pipeline Value = Sum of All Open Deal Amounts
Pipeline value is the total monetary worth of all open deals in your HubSpot sales pipeline. It represents the potential revenue available for conversion and serves as the foundation for revenue forecasting and target attainment planning.
Win Rate
CRM & MarketingMetric Definition
Win Rate = (Deals Won / (Deals Won + Deals Lost)) x 100
Win rate is the percentage of closed deals that result in a won outcome. It is the most direct measure of sales effectiveness, reflecting the team's ability to convert qualified opportunities into customers.
Sales Pipeline Velocity
CRM & MarketingMetric Definition
Deal Velocity = (Number of Deals x Average Deal Size x Win Rate) / Sales Cycle Length
Deal velocity quantifies the speed at which deals progress from creation to close, combining pipeline value, win rate, and sales cycle length into a single revenue throughput metric. It measures how much revenue your pipeline produces per unit of time.
Monthly Recurring Revenue
CRM & MarketingMetric Definition
MRR = Sum of (Active Recurring Deal Values Normalised to Monthly)
Monthly recurring revenue (MRR) is the normalised monthly value of all active recurring deals in HubSpot. It standardises annual, quarterly, and monthly billing frequencies into a single monthly figure that reflects the predictable revenue run rate.
Explore deal size distribution across integrations
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