Conversion Rate

Goal completion rate measures the percentage of Google Analytics sessions that complete a predefined goal - such as reaching a destination page, meeting a session duration threshold, or triggering a specific event sequence. It quantifies how effectively your site achieves its defined business objectives.

Funnel analysis tracks user progression through defined conversion paths in Google Analytics - from initial landing through intermediate steps to final conversion. It identifies where users drop off at each stage, quantifying the conversion loss at every step and revealing the most impactful optimisation opportunities.

Bounce rate measures the percentage of Google Analytics sessions where the user viewed only a single page and triggered no additional events before leaving. In GA4, it is the inverse of engagement rate - a bounced session is one that was not engaged, meaning it lasted less than 10 seconds, had no conversion event, and had fewer than 2 page views.

Traffic source analysis examines how different acquisition channels - organic search, paid search, direct, referral, social, and email - contribute to sessions, engagement, and conversions in Google Analytics. It evaluates channel quality beyond volume by connecting source-level metrics to downstream outcomes.

Custom event conversion rate measures the percentage of sessions where users trigger a specific custom-defined event in GA4, such as video completions, file downloads, calculator interactions, or in-app actions. It extends standard conversion tracking to business-specific interactions that standard events do not cover.