PostHog Metric
Product Analytics
Conversion Rate = (Users Completing Action / Total Users in Cohort) x 100
Conversion rate in PostHog measures the percentage of users who complete a defined conversion action - such as signing up, activating a feature, upgrading to a paid plan, or completing a key workflow. It quantifies how effectively your product converts users at each stage of the journey.
Full guide: definition, formula, and benchmarksPostHogProduct AnalyticsConversion Rate
Conversion rate in PostHog measures the percentage of users who complete a defined conversion action - such as signing up, activating a feature, upgrading to a paid plan, or completing a key workflow. It quantifies how effectively your product converts users at each stage of the journey.
How to calculate conversion rate
Why conversion rate matters for PostHog users
Conversion rate is the metric that connects product usage to business outcomes. High daily active users with low conversion to paid plans suggests a product that people use but do not value enough to pay for. Understanding where conversions break is essential for revenue growth.
Positioning conversion rate in your metric tree between engagement and revenue metrics reveals whether growth is constrained by acquisition, activation, or monetisation. Each bottleneck requires a fundamentally different response.
Understand and act on conversion rate with KPI Tree
KPI Tree syncs conversion data from your warehouse and tracks rates per funnel step, user segment, and acquisition source. Position conversion rate as a pivotal metric in your growth tree.
Assign RACI ownership to your product manager or growth lead. Set alerts when conversion rates decline and track product changes, pricing adjustments, and onboarding improvements against their conversion impact.
Get started with your PostHog data
MCPPull metrics from PostHog directly through the Model Context Protocol.
Connect your existing warehouse where PostHog data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related PostHog metrics
Funnel Conversion Analysis
Product AnalyticsMetric Definition
Funnel conversion analysis tracks user progression through defined multi-step journeys in PostHog - from initial action through intermediate steps to final conversion. It measures the conversion rate at each step and identifies where the largest opportunities for improvement exist.
User Activation Rate
Product AnalyticsMetric Definition
Activation Rate = (Users Completing Activation Actions / Total New Signups) x 100
User activation rate measures the percentage of new signups who complete a defined set of activation actions in PostHog within a specified timeframe. Activation actions typically represent the behaviours that correlate with long-term retention, such as completing onboarding, creating a first project, or inviting a colleague.
Goal Completion Rate
Product AnalyticsMetric Definition
Goal Completion Rate = (Users Completing Goal / Total Users in Cohort) x 100
Goal completion rate measures the percentage of PostHog users who achieve a predefined product objective - such as completing onboarding, creating their first project, inviting a team member, or reaching a usage milestone. It quantifies how effectively your product guides users toward its intended value.
Feature Adoption Rate
Product AnalyticsMetric Definition
Feature Adoption Rate = (Users Who Used Feature / Total Eligible Users) x 100
Feature adoption rate measures the percentage of eligible users who have used a specific feature within a defined period after its release or their first login. It quantifies how effectively your product introduces users to new and existing capabilities.
Time to First Value
Product AnalyticsMetric Definition
Time to first value measures the duration between a user's first interaction with your product and the moment they complete a defined value-delivering action - their "aha moment" - as tracked in PostHog. It quantifies how quickly your product demonstrates its worth to new users.
Explore conversion rate across integrations
All PostHog metrics
A/B Test PerformanceBounce RateChurn RateCohort Retention AnalysisDaily Active UsersDrop-Off AnalysisEvent Frequency AnalysisFeature Adoption RateFeature Flag Impact AnalysisFeature StickinessFunnel Conversion AnalysisGoal Completion RateMonthly Active UsersPage/Screen ViewsSession DurationSession FrequencySurvey Response AnalysisTime Between EventsTime to First ValueTrend AnalysisUser Activation RateUser Flow AnalysisUser Journey AnalysisUser Retention RateUser Segmentation AnalysisWeekly Active UsersEmpower your team to understand and act on PostHog data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
