Google Analytics Metric
Web Analytics
Audience segmentation divides Google Analytics users into distinct groups based on demographics, behaviour, technology, or acquisition source. It enables comparison of how different user segments interact with your site and convert, revealing which audiences deliver the most value.
Google AnalyticsWeb AnalyticsAudience Segmentation
Audience segmentation divides Google Analytics users into distinct groups based on demographics, behaviour, technology, or acquisition source. It enables comparison of how different user segments interact with your site and convert, revealing which audiences deliver the most value.
Why audience segmentation matters for Google Analytics users
Aggregate web metrics mask the behaviour of distinct user groups. Your overall conversion rate may be 3%, but enterprise visitors from organic search may convert at 8% while social media visitors convert at 0.5%. These differences are invisible without segmentation.
Mapping segmented metrics into your metric tree reveals which audiences drive business outcomes and which consume resources without converting. This enables targeted investment in the channels, content, and experiences that serve your highest-value segments.
Understand and act on audience segmentation with KPI Tree
KPI Tree connects audience segment data from your warehouse and maps engagement and conversion metrics per segment into your tree. Compare segments by session quality, conversion rate, and revenue.
Assign RACI ownership to your digital marketing lead. Set alerts when high-value segment behaviour shifts and track actions taken to improve targeting and content for key audiences.
Get started with your Google Analytics data
MCPPull metrics from Google Analytics directly through the Model Context Protocol.
Connect your existing warehouse where Google Analytics data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Google Analytics metrics
Traffic Source Analysis
Web AnalyticsMetric Definition
Traffic source analysis examines how different acquisition channels - organic search, paid search, direct, referral, social, and email - contribute to sessions, engagement, and conversions in Google Analytics. It evaluates channel quality beyond volume by connecting source-level metrics to downstream outcomes.
Conversion Rate
Web AnalyticsMetric Definition
Conversion Rate = (Conversions / Sessions) x 100
Conversion rate measures the percentage of Google Analytics sessions or users that complete a defined conversion event - such as a purchase, signup, form submission, or key feature interaction. It quantifies how effectively your website turns visitors into customers or leads.
Geographic Performance
Web AnalyticsMetric Definition
Geographic performance analysis examines how Google Analytics engagement, conversion, and revenue metrics vary across countries, regions, and cities. It identifies locations where your site performs strongest and weakest, revealing opportunities for localisation and geographic targeting.
Mobile vs Desktop Performance
Web AnalyticsMetric Definition
Mobile vs desktop performance compares Google Analytics engagement, conversion, and revenue metrics across device types. It identifies whether mobile and desktop users experience your site differently and quantifies the performance gap between devices.
New User Rate
Web AnalyticsMetric Definition
New User Rate = (New Users / Total Users) x 100
New user rate measures the percentage of Google Analytics users who are visiting your site for the first time within a given period. It indicates the balance between acquisition of new audiences and retention of existing ones, revealing the composition of your traffic.
All Google Analytics metrics
Attribution ModellingBounce RateCampaign Performance ROICohort AnalysisContent Performance AnalysisConversion RateCustom Event Conversion RateEvent Tracking RateExit RateFunnel AnalysisGeographic PerformanceGoal Completion RateMobile vs Desktop PerformanceNew User RatePage Load Time ImpactPages per SessionReal-Time MonitoringReturn Visitor RateSearch Query PerformanceSession DurationTime-Based Trend AnalysisTraffic Source AnalysisUser Acquisition CostUser Flow AnalysisEmpower your team to understand and act on Google Analytics data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
