Google Analytics Metric
Web Analytics
Search query performance analyses the organic search queries that drive traffic to your site, combining Google Analytics session data with Search Console query data. It evaluates which search terms deliver engaged visitors and conversions versus those that drive low-quality traffic.
Google AnalyticsWeb AnalyticsSearch Query Performance
Search query performance analyses the organic search queries that drive traffic to your site, combining Google Analytics session data with Search Console query data. It evaluates which search terms deliver engaged visitors and conversions versus those that drive low-quality traffic.
Why search query performance matters for Google Analytics users
Not all organic traffic is equal. Some search queries bring visitors with high purchase intent who convert readily. Others bring informational searchers who read a single page and leave. Understanding which queries drive business outcomes transforms your SEO strategy from traffic maximisation to revenue maximisation.
Mapping search query performance into your metric tree connects keyword-level traffic to downstream engagement and conversion. This reveals which content and keyword investments generate returns and which merely inflate traffic numbers.
Understand and act on search query performance with KPI Tree
KPI Tree connects search query data from your warehouse - combining GA4 and Search Console data - and maps query performance alongside engagement and conversion metrics.
Assign RACI ownership to your SEO lead. Set alerts when high-value query traffic declines and track content optimisation actions against their impact on query-driven conversions.
Get started with your Google Analytics data
MCPPull metrics from Google Analytics directly through the Model Context Protocol.
Connect your existing warehouse where Google Analytics data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Google Analytics metrics
Traffic Source Analysis
Web AnalyticsMetric Definition
Traffic source analysis examines how different acquisition channels - organic search, paid search, direct, referral, social, and email - contribute to sessions, engagement, and conversions in Google Analytics. It evaluates channel quality beyond volume by connecting source-level metrics to downstream outcomes.
Conversion Rate
Web AnalyticsMetric Definition
Conversion Rate = (Conversions / Sessions) x 100
Conversion rate measures the percentage of Google Analytics sessions or users that complete a defined conversion event - such as a purchase, signup, form submission, or key feature interaction. It quantifies how effectively your website turns visitors into customers or leads.
Content Performance Analysis
Web AnalyticsMetric Definition
Content performance analysis evaluates how individual pages and content types perform in Google Analytics across engagement, conversion, and revenue metrics. It identifies which content drives meaningful outcomes and which attracts traffic without contributing to business goals.
Bounce Rate
Web AnalyticsMetric Definition
Bounce Rate = (Single-Page Non-Engaged Sessions / Total Sessions) x 100
Bounce rate measures the percentage of Google Analytics sessions where the user viewed only a single page and triggered no additional events before leaving. In GA4, it is the inverse of engagement rate - a bounced session is one that was not engaged, meaning it lasted less than 10 seconds, had no conversion event, and had fewer than 2 page views.
User Acquisition Cost
Web AnalyticsMetric Definition
User Acquisition Cost = Total Marketing Spend / New Users Acquired
User acquisition cost measures the average cost to acquire a new user to your website by combining Google Analytics traffic data with marketing spend data. It calculates the cost per new visitor or per converting user across channels to evaluate acquisition efficiency.
All Google Analytics metrics
Attribution ModellingAudience SegmentationBounce RateCampaign Performance ROICohort AnalysisContent Performance AnalysisConversion RateCustom Event Conversion RateEvent Tracking RateExit RateFunnel AnalysisGeographic PerformanceGoal Completion RateMobile vs Desktop PerformanceNew User RatePage Load Time ImpactPages per SessionReal-Time MonitoringReturn Visitor RateSession DurationTime-Based Trend AnalysisTraffic Source AnalysisUser Acquisition CostUser Flow AnalysisEmpower your team to understand and act on Google Analytics data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
