Google Analytics Metric
Web Analytics
Goal Completion Rate = (Goal Completions / Sessions) x 100
Goal completion rate measures the percentage of Google Analytics sessions that complete a predefined goal - such as reaching a destination page, meeting a session duration threshold, or triggering a specific event sequence. It quantifies how effectively your site achieves its defined business objectives.
Full guide: definition, formula, and benchmarksGoogle AnalyticsWeb AnalyticsGoal Completion Rate
Goal completion rate measures the percentage of Google Analytics sessions that complete a predefined goal - such as reaching a destination page, meeting a session duration threshold, or triggering a specific event sequence. It quantifies how effectively your site achieves its defined business objectives.
How to calculate goal completion rate
Why goal completion rate matters for Google Analytics users
Goals represent the specific outcomes your website exists to achieve. Unlike generic engagement metrics, goal completion rate directly measures whether your site fulfils its purpose for each visitor. A site with strong engagement but weak goal completion has an experience that attracts attention without guiding it toward value.
Positioning goal completion in your metric tree connects site objectives to downstream business metrics. When goal completion drops, the tree reveals which traffic sources, landing pages, or funnel steps are responsible.
Understand and act on goal completion rate with KPI Tree
KPI Tree syncs goal completion data from your warehouse and tracks it per goal, traffic source, and user segment. Position goal completion as a key outcome metric in your site performance tree.
Assign RACI ownership to the team responsible for each goal. Set alerts when completion rates decline and track changes to site experience, content, and funnel design.
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Conversion Rate
Web AnalyticsMetric Definition
Conversion Rate = (Conversions / Sessions) x 100
Conversion rate measures the percentage of Google Analytics sessions or users that complete a defined conversion event - such as a purchase, signup, form submission, or key feature interaction. It quantifies how effectively your website turns visitors into customers or leads.
Funnel Analysis
Web AnalyticsMetric Definition
Funnel analysis tracks user progression through defined conversion paths in Google Analytics - from initial landing through intermediate steps to final conversion. It identifies where users drop off at each stage, quantifying the conversion loss at every step and revealing the most impactful optimisation opportunities.
Custom Event Conversion Rate
Web AnalyticsMetric Definition
Custom Event Conversion Rate = (Sessions with Custom Event / Total Sessions) x 100
Custom event conversion rate measures the percentage of sessions where users trigger a specific custom-defined event in GA4, such as video completions, file downloads, calculator interactions, or in-app actions. It extends standard conversion tracking to business-specific interactions that standard events do not cover.
Session Duration
Web AnalyticsMetric Definition
Average Session Duration = Total Session Time / Total Sessions
Session duration measures the average time users spend on your site during a single Google Analytics session. In GA4, it is calculated as the time between the first and last event in a session, providing a measure of how long users actively engage with your content.
Traffic Source Analysis
Web AnalyticsMetric Definition
Traffic source analysis examines how different acquisition channels - organic search, paid search, direct, referral, social, and email - contribute to sessions, engagement, and conversions in Google Analytics. It evaluates channel quality beyond volume by connecting source-level metrics to downstream outcomes.
Explore goal completion rate across integrations
All Google Analytics metrics
Attribution ModellingAudience SegmentationBounce RateCampaign Performance ROICohort AnalysisContent Performance AnalysisConversion RateCustom Event Conversion RateEvent Tracking RateExit RateFunnel AnalysisGeographic PerformanceMobile vs Desktop PerformanceNew User RatePage Load Time ImpactPages per SessionReal-Time MonitoringReturn Visitor RateSearch Query PerformanceSession DurationTime-Based Trend AnalysisTraffic Source AnalysisUser Acquisition CostUser Flow AnalysisEmpower your team to understand and act on Google Analytics data
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