Pages per Session

Session duration measures the average time users spend on your site during a single Google Analytics session. In GA4, it is calculated as the time between the first and last event in a session, providing a measure of how long users actively engage with your content.

Bounce rate measures the percentage of Google Analytics sessions where the user viewed only a single page and triggered no additional events before leaving. In GA4, it is the inverse of engagement rate - a bounced session is one that was not engaged, meaning it lasted less than 10 seconds, had no conversion event, and had fewer than 2 page views.

Content performance analysis evaluates how individual pages and content types perform in Google Analytics across engagement, conversion, and revenue metrics. It identifies which content drives meaningful outcomes and which attracts traffic without contributing to business goals.

Exit rate measures the percentage of page views that were the last in a session for a specific page in Google Analytics. Unlike bounce rate, which considers only single-page sessions, exit rate applies to all sessions and identifies the pages where users most frequently end their visit.

Conversion rate measures the percentage of Google Analytics sessions or users that complete a defined conversion event - such as a purchase, signup, form submission, or key feature interaction. It quantifies how effectively your website turns visitors into customers or leads.