Shopify Metric
E-commerce
Top selling products analysis ranks products by revenue, units sold, or order count to identify the items that drive the most business value. It highlights heroes, rising stars, and declining performers.
Full guide: definition, formula, and benchmarksShopifyE-commerceTop Selling Products Analysis
Top selling products analysis ranks products by revenue, units sold, or order count to identify the items that drive the most business value. It highlights heroes, rising stars, and declining performers.
Why top selling products analysis matters for Shopify users
Your top sellers disproportionately influence revenue, customer acquisition, and brand perception. Ensuring they are well-stocked, prominently merchandised, and competitively priced is essential.
Shopify merchants can track top seller rankings over time to spot emerging trends, seasonal shifts, and products losing momentum before revenue is impacted.
Understand and act on top selling products analysis with KPI Tree
Connect Shopify product and order data to KPI Tree via your warehouse. Build a product ranking dashboard within your metric tree showing revenue, units, and growth trajectory.
Assign merchandising ownership and set alerts when a top seller shows declining volume or when a new product breaks into the top ranks.
Get started with your Shopify data
MCPPull metrics from Shopify directly through the Model Context Protocol.
Connect your existing warehouse where Shopify data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Shopify metrics
Product Performance Analysis
E-commerceMetric Definition
Product performance analysis evaluates each product on revenue, units sold, margin, return rate, and conversion rate. It identifies which products drive value and which underperform across multiple dimensions.
Inventory Turnover
E-commerceMetric Definition
Inventory Turnover = Cost of Goods Sold / Average Inventory Value
Inventory turnover rate measures how many times inventory is sold and replaced within a period. Higher turnover indicates efficient inventory management and strong demand, while low turnover suggests overstocking or weak sales.
Gross Merchandise Volume
E-commerceMetric Definition
GMV = Sum of All Order Values (Before Returns and Discounts)
Gross merchandise volume (GMV) is the total value of all merchandise sold through your Shopify store before deducting returns, discounts, and fees. It represents the top-line scale of your e-commerce operation.
Profit Margin by Product
E-commerceMetric Definition
Profit Margin = ((Revenue - COGS) / Revenue) × 100
Profit margin by product measures the percentage of revenue retained as profit after deducting cost of goods sold for each product. It reveals which products generate healthy margins and which are margin-dilutive.
Explore top selling products analysis across integrations
All Shopify metrics
Average Order ValueCart Abandonment RateCheckout Conversion RateCustomer Acquisition CostCustomer Lifetime ValueCustomer Repeat RateDiscount Usage AnalysisFulfilment SpeedGross Merchandise VolumeInventory TurnoverMarketing Channel AttributionNew vs Returning CustomersOrder FrequencyOrders Per CustomerProduct Performance AnalysisProduct Return RateProfit Margin by ProductRevenue by ChannelRevenue by GeographyRevenue Per VisitorSessions to Purchase RatioShipping Cost AnalysisStore Conversion RateTraffic Source PerformanceAbandoned Cart Recovery RateAverage Product RatingCart Conversion RateCheckout Abandonment RateCollection Performance AnalysisCustomer Cohort AnalysisCustomer Segmentation AnalysisPayment Method DistributionRevenue Growth RateSeasonal Trend AnalysisEmpower your team to understand and act on Shopify data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
