ShopifySalesDraft Order Conversion Rate
Draft Order Conversion Rate measures the proportion of Shopify draft orders that are completed and paid within a defined period. In Shopify, draft orders are manually created carts for wholesale buyers, phone orders, or custom quotes, and each one carries a status that moves from open to completed once payment is captured or an invoice is settled. The metric tells you what share of these manually built orders actually turn into revenue.
Shopify metric
Draft Order Conversion Rate = Completed Draft Orders in Period / Total Draft Orders Created in Period x 100
Draft Order Conversion Rate measures the proportion of Shopify draft orders that are completed and paid within a defined period. In Shopify, draft orders are manually created carts for wholesale buyers, phone orders, or custom quotes, and each one carries a status that moves from open to completed once payment is captured or an invoice is settled. The metric tells you what share of these manually built orders actually turn into revenue.
Full guide: definition, formula, and benchmarksHow to calculate Draft Order Conversion Rate
Draft Order Conversion Rate = Completed Draft Orders in Period / Total Draft Orders Created in Period x 100
Why Draft Order Conversion Rate matters for Shopify users
Draft orders represent deals your team has already invested effort in, whether that is a sales rep quoting a wholesale buyer or a support agent rebuilding a phone order. A low conversion rate means that effort is leaking away, and it often points to slow invoice follow-up, pricing friction, or quotes that go stale before the buyer commits.
Because draft orders sit outside the normal storefront checkout, they are easy to lose track of in Shopify reporting. Watching this rate gives your sales and operations teams a clear signal of how well the manual order path is performing, and it highlights where chasing unpaid invoices would recover revenue you have already half-earned.
Driver
Conversion rate
Outcome · 58% contribution
Revenue
Understand and act on Draft Order Conversion Rate with KPI Tree
Sync your Shopify draft order and order data into your warehouse and compute Draft Order Conversion Rate in KPI Tree, splitting by created and completed status so the calculation stays accurate across periods. Link it inside a metric tree to related conversion and order value metrics so you can see how the manual order path feeds total revenue alongside your storefront funnel.
In KPI Tree, assign RACI ownership so a named sales or operations lead is accountable for the rate, with support roles consulted on invoice follow-up. Set a weekly or fortnightly review cadence so stale draft orders are chased before they expire, and so any drop in conversion is caught while there is still time to act.
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Related Shopify metrics Ready to add to your trees.
Cart Conversion Rate
E-commerceCart Conversion Rate = (Completed Orders / Sessions with Add-to-Cart) × 100
Cart conversion rate is the percentage of visitors who add items to their cart and subsequently complete a purchase. It isolates the effectiveness of the post-browse, pre-checkout stage of the buying journey.
View metricCheckout Conversion Rate
E-commerceCheckout Conversion Rate = (Completed Orders / Checkout Starts) × 100
Checkout conversion rate is the percentage of visitors who begin the checkout process and successfully complete a purchase. It isolates conversion performance at the critical final stage of the buying journey.
View metricAverage Order Value
E-commerceAOV = Total Revenue / Number of Orders
Average order value (AOV) is the mean monetary value of each completed order. It captures the combined effect of pricing, bundling, upselling, and promotional strategies on basket size.
View metricCart Abandonment Rate
E-commerceCart Abandonment Rate = ((Carts Created - Completed Orders) / Carts Created) × 100
Cart abandonment rate is the percentage of shopping carts created that are not converted into completed orders. It measures friction and hesitation between add-to-cart and purchase completion.
View metricExplore Draft Order Conversion Rate across integrations
All Shopify metrics
Average Order ValueCart Abandonment RateCheckout Conversion RateCustomer Acquisition CostCustomer Lifetime ValueCustomer Repeat RateDiscount Usage AnalysisFulfilment SpeedGross Merchandise VolumeInventory TurnoverMarketing Channel AttributionNew vs Returning CustomersOrder FrequencyOrders Per CustomerProduct Performance AnalysisProduct Return RateProfit Margin by ProductRevenue by ChannelRevenue by GeographyRevenue Per VisitorSessions to Purchase RatioShipping Cost AnalysisStore Conversion RateTop Selling Products AnalysisTraffic Source PerformanceAbandoned Cart Recovery RateAverage Product RatingCart Conversion RateCheckout Abandonment RateCollection Performance AnalysisCustomer Cohort AnalysisCustomer Segmentation AnalysisPayment Method DistributionRevenue Growth RateSeasonal Trend AnalysisCohort AnalysisConversion RateCross Sell AnalysisCustomer Churn RateDiscount EffectivenessFulfilment Time AnalysisGift Card Utilisation RateInventory Turnover RateLocation Based Sales AnalysisPurchase Funnel AnalysisRefund RateRepeat Purchase RateRevenue Per CustomerRFM SegmentationStock Out FrequencyTransaction Success RateVariant Performance AnalysisEmpower your team to understand and act on Shopify data
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