Shopify Metric
E-commerce
Checkout Abandonment Rate = ((Checkout Starts - Completed Orders) / Checkout Starts) × 100
Checkout abandonment rate is the percentage of visitors who initiate the checkout process but leave before completing payment. Unlike cart abandonment, it focuses exclusively on drop-off after the buyer has committed to purchasing.
Full guide: definition, formula, and benchmarksShopifyE-commerceCheckout Abandonment Rate
Checkout abandonment rate is the percentage of visitors who initiate the checkout process but leave before completing payment. Unlike cart abandonment, it focuses exclusively on drop-off after the buyer has committed to purchasing.
How to calculate checkout abandonment rate
Why checkout abandonment rate matters for Shopify users
Checkout abandonment represents the highest-intent lost revenue in your funnel. These visitors have selected products, entered the checkout, and then encountered something that prevented completion - often unexpected costs, limited payment options, or a cumbersome form.
Shopify merchants can analyse abandonment by checkout step, payment method, and device to pinpoint the exact friction points and prioritise fixes with the highest revenue recovery potential.
Understand and act on checkout abandonment rate with KPI Tree
Connect Shopify checkout funnel data to KPI Tree via your warehouse. Place checkout abandonment in a conversion tree alongside checkout conversion rate and cart abandonment rate for a complete funnel view.
Assign UX or payments ownership and set alerts when checkout abandonment spikes, triggering immediate investigation.
Get started with your Shopify data
MCPPull metrics from Shopify directly through the Model Context Protocol.
Connect your existing warehouse where Shopify data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Shopify metrics
Checkout Conversion Rate
E-commerceMetric Definition
Checkout Conversion Rate = (Completed Orders / Checkout Starts) × 100
Checkout conversion rate is the percentage of visitors who begin the checkout process and successfully complete a purchase. It isolates conversion performance at the critical final stage of the buying journey.
Cart Abandonment Rate
E-commerceMetric Definition
Cart Abandonment Rate = ((Carts Created - Completed Orders) / Carts Created) × 100
Cart abandonment rate is the percentage of shopping carts created that are not converted into completed orders. It measures friction and hesitation between add-to-cart and purchase completion.
Store Conversion Rate
E-commerceMetric Definition
Store Conversion Rate = (Purchasing Visitors / Total Unique Visitors) × 100
Store conversion rate is the percentage of unique visitors who complete at least one purchase. It is the broadest measure of how effectively your store converts browsing traffic into paying customers.
Sessions to Purchase Ratio
E-commerceMetric Definition
Sessions to Purchase Ratio = Total Sessions / Total Purchases
Sessions to purchase ratio measures how many site sessions are needed, on average, before a visitor makes a purchase. It captures the consideration cycle length and browsing behaviour of your customers.
Explore checkout abandonment rate across integrations
All Shopify metrics
Average Order ValueCart Abandonment RateCheckout Conversion RateCustomer Acquisition CostCustomer Lifetime ValueCustomer Repeat RateDiscount Usage AnalysisFulfilment SpeedGross Merchandise VolumeInventory TurnoverMarketing Channel AttributionNew vs Returning CustomersOrder FrequencyOrders Per CustomerProduct Performance AnalysisProduct Return RateProfit Margin by ProductRevenue by ChannelRevenue by GeographyRevenue Per VisitorSessions to Purchase RatioShipping Cost AnalysisStore Conversion RateTop Selling Products AnalysisTraffic Source PerformanceAbandoned Cart Recovery RateAverage Product RatingCart Conversion RateCollection Performance AnalysisCustomer Cohort AnalysisCustomer Segmentation AnalysisPayment Method DistributionRevenue Growth RateSeasonal Trend AnalysisEmpower your team to understand and act on Shopify data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
