Shopify Metric
E-commerce
Cart Abandonment Rate = ((Carts Created - Completed Orders) / Carts Created) × 100
Cart abandonment rate is the percentage of shopping carts created that are not converted into completed orders. It measures friction and hesitation between add-to-cart and purchase completion.
Full guide: definition, formula, and benchmarksShopifyE-commerceCart Abandonment Rate
Cart abandonment rate is the percentage of shopping carts created that are not converted into completed orders. It measures friction and hesitation between add-to-cart and purchase completion.
How to calculate cart abandonment rate
Why cart abandonment rate matters for Shopify users
The average e-commerce cart abandonment rate exceeds 70%, representing enormous revenue potential. Even small reductions translate to significant revenue gains from traffic you have already paid to acquire.
Shopify merchants can analyse abandonment by device, checkout step, and payment method to identify specific friction points and prioritise fixes that maximise recovery.
Understand and act on cart abandonment rate with KPI Tree
Sync Shopify checkout and order data to your warehouse and track abandonment in KPI Tree. Build a conversion funnel tree linking cart creation, checkout initiation, and order completion.
Assign UX and growth ownership with alerts when abandonment rates spike, triggering investigation into checkout flow changes or payment issues.
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Related Shopify metrics
Checkout Conversion Rate
E-commerceMetric Definition
Checkout Conversion Rate = (Completed Orders / Checkout Starts) × 100
Checkout conversion rate is the percentage of visitors who begin the checkout process and successfully complete a purchase. It isolates conversion performance at the critical final stage of the buying journey.
Store Conversion Rate
E-commerceMetric Definition
Store Conversion Rate = (Purchasing Visitors / Total Unique Visitors) × 100
Store conversion rate is the percentage of unique visitors who complete at least one purchase. It is the broadest measure of how effectively your store converts browsing traffic into paying customers.
Sessions to Purchase Ratio
E-commerceMetric Definition
Sessions to Purchase Ratio = Total Sessions / Total Purchases
Sessions to purchase ratio measures how many site sessions are needed, on average, before a visitor makes a purchase. It captures the consideration cycle length and browsing behaviour of your customers.
Shipping Cost Analysis
E-commerceMetric Definition
Shipping cost analysis measures total shipping expenditure and cost per order across carriers, destinations, and service levels. It reveals the true logistics cost of fulfilling customer orders.
Explore cart abandonment rate across integrations
All Shopify metrics
Average Order ValueCheckout Conversion RateCustomer Acquisition CostCustomer Lifetime ValueCustomer Repeat RateDiscount Usage AnalysisFulfilment SpeedGross Merchandise VolumeInventory TurnoverMarketing Channel AttributionNew vs Returning CustomersOrder FrequencyOrders Per CustomerProduct Performance AnalysisProduct Return RateProfit Margin by ProductRevenue by ChannelRevenue by GeographyRevenue Per VisitorSessions to Purchase RatioShipping Cost AnalysisStore Conversion RateTop Selling Products AnalysisTraffic Source PerformanceAbandoned Cart Recovery RateAverage Product RatingCart Conversion RateCheckout Abandonment RateCollection Performance AnalysisCustomer Cohort AnalysisCustomer Segmentation AnalysisPayment Method DistributionRevenue Growth RateSeasonal Trend AnalysisEmpower your team to understand and act on Shopify data
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