KPI Tree

Notion Metric

Knowledge Management

User Adoption Funnel tracks how users progress through defined stages of Notion adoption, from initial login through basic usage, regular engagement, and advanced feature adoption. It identifies where users drop off and which adoption stages have the highest friction.

NotionKnowledge Management

User Adoption Funnel

User Adoption Funnel tracks how users progress through defined stages of Notion adoption, from initial login through basic usage, regular engagement, and advanced feature adoption. It identifies where users drop off and which adoption stages have the highest friction.

Why user adoption funnel matters for Notion users

Successful platform adoption is not binary; it is a journey with multiple stages. Understanding where users stall enables targeted interventions such as training sessions, documentation, or workflow improvements at the specific friction points.

For Notion teams rolling out the platform, the adoption funnel provides a framework for measuring and improving the onboarding experience. It helps identify whether adoption challenges are universal or concentrated in specific teams, roles, or use cases.

Understand and act on user adoption funnel with KPI Tree

KPI Tree builds adoption funnel views from Notion activity data in your warehouse. Place this at the top of your adoption tree with activity scores and engagement cohorts as supporting metrics.

Assign RACI ownership to platform champions for adoption programme management. Set alerts when funnel conversion rates decline at any stage.

Get started with your Notion data

Query using MCP
MCP

Pull metrics from Notion directly through the Model Context Protocol.

Data Warehouse
SnowflakeBigQueryDatabricksRedshift

Connect your existing warehouse where Notion data already lands.

Professional Services
FivetranSnowflakedbt

Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.

Empower your team to understand and act on Notion data

Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.

Experience That Matters

Built by a team that's been in your shoes

Our team brings deep experience from leading Data, Growth and People teams at some of the fastest growing scaleups in Europe through to IPO and beyond. We've faced the same challenges you're facing now.

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