Profile Enrichment Rate

Segment performance analysis compares engagement, conversion, and revenue metrics across different Klaviyo audience segments. It evaluates whether your segmentation strategy effectively identifies distinct audiences with different needs and whether each segment receives appropriately targeted messaging.

Form conversion rate measures the percentage of visitors who view a Klaviyo signup form or popup and submit their information. It quantifies how effectively your email acquisition touchpoints convert anonymous visitors into identifiable, contactable subscribers.

Email engagement scoring assigns a composite score to each Klaviyo subscriber based on their open, click, purchase, and recency patterns. It provides a unified view of subscriber engagement that goes beyond any single metric to identify highly engaged, at-risk, and disengaged subscribers.

List growth rate measures the net rate at which your Klaviyo subscriber list expands over a given period, accounting for new subscriptions, unsubscribes, bounces, and manual removals. It indicates the trajectory of your addressable email audience and the sustainability of your acquisition efforts.

Click-through rate measures the percentage of delivered Klaviyo emails where the recipient clicked at least one link. It indicates how effectively your email content and calls to action drive recipients to take the next step in their customer journey.