Klaviyo Metric
Email Marketing
Email revenue attribution measures the total revenue attributed to Klaviyo email and SMS campaigns and flows within a defined attribution window. It quantifies the direct revenue contribution of your email programme and tracks how that contribution changes over time.
KlaviyoEmail MarketingEmail Revenue Attribution
Email revenue attribution measures the total revenue attributed to Klaviyo email and SMS campaigns and flows within a defined attribution window. It quantifies the direct revenue contribution of your email programme and tracks how that contribution changes over time.
Why email revenue attribution matters for Klaviyo users
Email revenue attribution is the primary financial justification for your email programme investment. Klaviyo reports attributed revenue per flow and campaign, but understanding the trend, composition, and reliability of that attribution is essential for programme-level decisions.
Mapping email revenue into your metric tree connects it to overall business revenue and shows email's proportional contribution. This reveals whether your email programme is growing its share of revenue or losing ground to other channels.
Understand and act on email revenue attribution with KPI Tree
KPI Tree syncs revenue attribution data from your warehouse and tracks it per campaign, flow, and segment. Position it alongside total revenue in your business outcomes tree.
Assign RACI ownership to your e-commerce marketing lead. Set alerts when email revenue attribution declines relative to overall revenue and track programme investments aimed at growing email's contribution.
Get started with your Klaviyo data
MCPPull metrics from Klaviyo directly through the Model Context Protocol.
Connect your existing warehouse where Klaviyo data already lands.
Our professional services team can build you turn-key AI foundations in a matter of weeks. Data warehouse on Snowflake/BigQuery, ELT with Fivetran, all modelled in dbt with a semantic layer.
Related Klaviyo metrics
Email ROI
Email MarketingMetric Definition
Email ROI = ((Email-Attributed Revenue - Email Programme Cost) / Email Programme Cost) x 100
Email ROI measures the return on investment for your Klaviyo email programme by comparing attributed revenue against total email programme costs - including platform fees, design resources, copywriting, and operational overhead. It quantifies the financial efficiency of your entire email operation.
Email Attribution Analysis
Email MarketingMetric Definition
Email attribution analysis evaluates how Klaviyo email and SMS touchpoints contribute to conversions across multi-touch customer journeys. It compares attribution windows, models how email interacts with other channels, and determines whether email initiates, assists, or closes conversions.
Customer Lifetime Value (Email)
Email MarketingMetric Definition
Email LTV = Average Email-Attributed Revenue per Customer x Average Customer Lifespan
Customer lifetime value from email measures the total revenue generated over the full customer relationship that is attributable to Klaviyo email and SMS engagement. It connects email programme investment to long-term customer value, providing the ultimate measure of retention marketing effectiveness.
Flow Conversion Rate
Email MarketingMetric Definition
Flow Conversion Rate = (Flow Conversions / Flow Recipients) x 100
Flow conversion rate measures the percentage of recipients who enter a Klaviyo automated flow and subsequently complete the desired conversion action - such as a purchase, signup, or re-engagement. It quantifies how effectively your automated sequences drive their intended outcomes.
Campaign Performance Comparison
Email MarketingMetric Definition
Campaign performance comparison evaluates Klaviyo campaigns against each other on engagement, conversion, and revenue metrics. It identifies which campaign types, themes, and strategies consistently outperform others, providing evidence for editorial and promotional planning decisions.
All Klaviyo metrics
Abandoned Cart Recovery RateCampaign Performance ComparisonClick-Through RateCoupon Redemption RateCross-Sell Email EffectivenessCustomer Journey Flow AnalysisCustomer Lifetime Value (Email)Email Attribution AnalysisEmail Deliverability RateEmail Engagement Cohort AnalysisEmail Engagement ScoringEmail Frequency OptimisationEmail List Health ScoreEmail Open RateEmail ROIEvent-Triggered Flow PerformanceFlow Conversion RateForm Conversion RateList Growth RateProfile Enrichment RateRepeat Purchase Rate (Email)Segment Performance AnalysisTemplate Performance OptimisationUnsubscribe RateEmpower your team to understand and act on Klaviyo data
Map what drives your metrics, measure progress at any grain, prove what works statistically, and deliver personalised action plans to every team member.
