Trusted by leading data-driven companies

The Data Engagement platform that empowers your team to take action.

KPI Tree maps your metrics, reveals hidden drivers, and delivers automated personalised action plans using AI to every employee EmployeeEmployeeEmployee+5 and AI AgentNotionSlackClaude  Transform data chaos into growth clarity.

One click integration with your existing BI tools and data stack

Google SheetsMySQLPostgreSQLBigQuerySnowflakeAzure SQLRedshiftdbtLooker
Google SheetsMySQLPostgreSQLBigQuerySnowflakeAzure SQLRedshiftdbtLooker

Knowledge lives in the gaps between dashboards.

A single view of your company's growth model

Stop juggling multiple dashboards and relying on unwritten knowledge to make sense of your business. Traditional BI tools can't capture the complexity of how your business really works. KPI Tree brings your metrics together into a single, structured hierarchy, making the relationships and dependencies between your business drivers clear and actionable.

Sarah Chen
Sarah Chen2:34 PM

Which dashboard shows our customer churn rate?

📊3
👀1
David Kim
David Kim2:33 PM

Can we set up alerts for conversion drops?

🚀2
1
Marcus Johnson
Marcus Johnson2:35 PM

I need to see this quarter's revenue breakdown

💰4
📈2
Emily Rodriguez
Emily Rodriguez2:36 PM

How do I track team performance metrics?

👥1
🎯3
Alex Turner
Alex Turner2:37 PM

What's our CAC to LTV ratio trending like?

📊2
🔍1

Understand and prove what drives business growth.

Lead Indicators
Predictive metrics you can influence today
Lag Indicators
Results that show past performance
North Star Metric
Your single most important business metric

Activation

Business Context

Tree view of your metrics with business context to help you understand the impact of your actions. Removing the tacit knowledge from your team.

Customer Acquisition Cost (CAC)

Sarah Chen
Sarah Chen
Head of Sales
David Kim
David Kim
Product Manager
Emily Rodriguez
Emily Rodriguez
Marketing Director
Michael Zhang
Michael Zhang
Engineering Lead
Lisa Park
Lisa Park
Data Analyst
James Wilson
James Wilson
Finance Manager
Sarah Chen
Sarah Chen
Head of Sales
David Kim
David Kim
Product Manager
Emily Rodriguez
Emily Rodriguez
Marketing Director
Michael Zhang
Michael Zhang
Engineering Lead
Lisa Park
Lisa Park
Data Analyst
James Wilson
James Wilson
Finance Manager
Sarah Chen
Sarah Chen
Head of Sales
David Kim
David Kim
Product Manager
Emily Rodriguez
Emily Rodriguez
Marketing Director
Michael Zhang
Michael Zhang
Engineering Lead
Lisa Park
Lisa Park
Data Analyst
James Wilson
James Wilson
Finance Manager
Sarah Chen
Sarah Chen
Head of Sales
David Kim
David Kim
Product Manager
Emily Rodriguez
Emily Rodriguez
Marketing Director
Michael Zhang
Michael Zhang
Engineering Lead
Lisa Park
Lisa Park
Data Analyst
James Wilson
James Wilson
Finance Manager

Activation

Driving accountability through RACI

As a business scales so does its complexity. In KPI Tree we assign a RACI matrix to every metric to ensure accountability and ownership.

Revenue

Comparison Period
Available Comparisons
None
None
Day on Day (DoD)
Day over Day
Today vs Yesterday
Week on Week (WoW)
Week on Week
This week vs Last week
Week to Date vs Previous
WTD vs same period last week
Month on Month (MoM)
Month on Month
Dec 2024 vs Nov 2024
Month to Date vs Previous
MTD vs same period last month
Quarter on Quarter (QoQ)
Quarter on Quarter
Q4 2024 vs Q3 2024
Year on Year (YoY)
Year on Year
2024 vs 2023
Trailing Periods
Trailing 7 Days
Last 7d vs Previous 7d
Trailing 30 Days
Last 30d vs Previous 30d

Advanced Analytics

Period over Period

Instantly compare your metrics to previous periods to identify trends and outliers without having to export the data or involve the data team.

Advanced Analytics

Performance Drivers

We use AI to challenge your growth hypotheses and statistically prove what each employee needs to do to drive growth. Without the expense of a full time data scientist.

Revenue
£2.4M
12%
Churn
2.3%
8%
NPS
72
5%
KPI Tree
2,847 messages delivered today

Activation

Subscriptions

Slack

Insight is not useful unless it's actionable. Engage your team where they work by pushing insights to them in Slack, Email, Whatsapp, SMS, and more. Measure engagement using tools typically only found in CRM platforms.

Integrations

Connect any data source

Integrate with all your existing tools and databases to create a unified view of your performance metrics.

Enterprise

Built for Enterprise

Designed from the ground up to meet enterprise-grade security and compliance standards.

Integrations

Single Sign On

One-click secure access using your company's identity provider (SAML 2.0, OpenID Connect). No separate password needed - just use your existing corporate login.

KPI Tree
KPI TreeKPI Tree
John Doe
John Doe
john@company.com
Sarah Miller
Sarah Miller
sarah@company.com
Alex Johnson
Alex Johnson
alex@company.com
3 users synced

Integrations

Directory Sync

Sync users directly from your corporate directory (Microsoft Entra ID, Okta, Google Workspace). Access is automatically managed as your team changes, with instant provisioning and deprovisioning.

KPI TreeKPI Tree
[AUDIT] User login: john@company.com
[ACCESS] Dashboard viewed: Sales KPIs
[UPDATE] Metric modified: Revenue Target
[ALERT] Threshold exceeded: Churn Rate
Streaming logs...
LOGLOGLOG
KPI Tree
DatadogDatadog
Receiving logs...
>
Splunk
Indexing events...

Security

Audit logs

Enterprise+

For highly regulated industries, stream user activity and security audit logs to your existing SIEM provider. Compatible with popular services like Datadog and Splunk for centralized security monitoring and compliance.

Corporate VPN
IP: 10.0.1.42
UserUser
ZscalerZscaler
IP: 165.225.80.0/23
User
Unknown IP
IP: 185.220.101.45
Access Denied
KPI TreeKPI Tree
ALLOW10.0.1.42
ALLOW165.225.80.15
DENY185.220.101.45
Protected access

Security

Endpoint Protection

Enterprise+

Enhance security with endpoint protection services. If you use services like Zscaler, we can restrict login attempts to your approved IP ranges only, preventing unauthorized access from outside your secure network.

Your Database
Original data
revenue: £1.2M
users: 523
Google HSM
Hardware Security
FIPS 140-2 L3
KPI TreeKPI Tree
Encrypted Cache
aGx7Ks9mN2pQ4...
3fB9nD5xZ1wE7...

Encryption

HSM Encryption

By design we do not store your data, it is fetched on the fly when needed. Any data that is temporarily cached is encrypted at rest using a Hardware Security Module (HSM).

Your Database
Original data
revenue: £1.2M
users: 523
Your KMS
Customer Key
You control
KPI TreeKPI Tree
Encrypted Cache
aGx7Ks9mN2pQ4...
3fB9nD5xZ1wE7...

Encryption

BYOK (Bring Your Own Key)

Enterprise+

For customers in regulated industries you can bring your own key to encrypt your data at rest.